GS Caltex India, a 100% owned subsidiary of GS Caltex Corporation, South Korea has signed on cricketer Shikhar Dhawan as a brand ambassador in a strategic move to establish itself as a major player in the premium lubricants category in the country.
As part of the association, Shikhar Dhawan will be the face of GS Caltex India for the company’s premium lubricants range & new business initiatives.
Speaking about the importance of this strategic alliance, Mr. Rajesh Nagar, MD & CEO, GS Caltex India Pvt. Ltd. said,
It’s a perfect match in more ways than one, especially since both Shikhar and GS Caltex are Smart Performers and setting new benchmarks in their respective fields.
“GS Caltex stands for smart technology, premium quality and smart performance, qualities that are embodied by Shikhar on the cricket field. He is an aggressive and flamboyant player and his success as a cricketer in both the international and domestic circuits mirror the qualities of our premium performance-oriented product offerings. We are delighted to welcome Shikhar to the GS Caltex family and hope to maintain a long and significant relationship with him.”
Mr. K Madhu Mohan, GM-Marketing, GS Caltex India Pvt. Ltd further added,
We are happy to have Shikhar onboard as our new brand ambassador. Shikhar joining the GS Caltex family is a great way to increase significant brand consideration by establishing superior-performance and premium quality of our lubricants. With his explosive and power packed performances on the cricket field, we believe Shikhar personifies our core value proposition of Smart Technology for Smart Performance. We are sure that our association with Shikhar is significant and would further enhance our engagement with our consumers across the country.
Speaking about the collaboration, Shikhar Dhawan said,
I am extremely delighted and proud to be a part of the GS Caltex family. GS Caltex is a well-established name in the lubricant industry and globally recognized brand for its high-performance products. I look forward to an exciting innings together.
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