Mahindra and Mahindra, the Indian automaker, in one of their 4 wheelers dealerships, is found to be selling popular models of 2 Wheelers. Traditionally dealerships are classified into 2 wheelers and 4 wheelers and they exist separately and operates independent of each other.
Opening separate showrooms for 2 wheelers and 4 wheelers might not be viable for the company right now. Shifting-Gears reported that they witnessed popular Mahindra 2 wheelers like Centuro and Gusto being showcased in one of their dealerships. However, the display was limited to popular range like Centuro and Gusto, bikes like Rodeo and Duro were not showcased.
Mahindra’s 2-wheeler segment is still trying hard to establish some grip in Indian 2 wheeler market. Selling 2 wheelers in their 4 wheeler showroom is one indication that it is pushing hard to get into the market. This could also be a cost-cutting measure to invest on running separate showrooms.