Mahindra Two Wheelers Ltd. (MTWL), a part of the USD 17.8 billion Mahindra Group, today announced the launch of the special edition Mahindra Mirzya motorcycle to celebrate its association with Rakeysh Omprakash Mehra’s upcoming movie, ‘Mirzya’.
The special edition Mahindra Centuro Mirzya is powered by Mahindra’s indigenously developed, intelligent MCI-5 (Micro Chip ignited 5 curve) engine that adapts to terrain and gives unmatched pick up and mileage. Its stylish alloy wheels, Flip Key, LED Tail Lamps and distinctive body graphics makes it stand apart.
Mr. Vinod Sahay, Chief Executive Officer, Mahindra Two Wheelers Ltd. said,
We are delighted to offer a really distinctive and stylish looking Mahindra Mirzya edition to celebrate our association with the Film “Mirzya”. We are confident that like the film, Mahindra Mirzya will become a rage in the upcoming festive season.
Rakeysh Omprakash Mehra, Director, Mirzya said,
Mirzya is a modern day love story which is based on the historical Punjabi folklore legend of Mirza-Sahiban, one of the popular iconic romances which has been passed on from generation to generation. This story resonates even today, as seen in the film in modern day Rajasthan of 2016, amongst two rebellious lovers. We are heartened that Mahindra Two Wheelers has decided to introduce a special edition to celebrate the film release.
In recreating this romantic tragedy, Mehra has strongly visualised, ‘the legend of Mirza & Sahiban’ in the movie Mirzya. The film has been shot in the bleak and desolate terrain of Ladakh and vibrant, colourful Rajasthan, which brings out the stark contrasts while intricately weaving in nuances of an eternal love story which resonates even today in contemporary Rajasthan.
Mr. Rohit Khattar, Chairman Cinestaan Film Company Pvt. Ltd, Said
Our association with Mahindra Two Wheelers for Mirzya has been very rewarding. The motorcycle is an integral part of the lead character in the movie and we wish the Mahindra team all the very best for the Special Edition success.
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[…] a part of the USD 17.8 billion Mahindra Group, today unveiled their new campaign celebrating the special edition Mahindra Mirzya motorcycle which plays a vital role in Rakeysh Omprakash Mehra’s upcoming movie, ‘Mirzya’. The Mahindra […]