Mercedes-Benz India today announced its best-ever September sales in the company’s history, registering a robust 36% growth compared to September 2024. This record monthly sales performance was strongly driven by the overwhelming customer response following the Government’s GST 2.0 reforms, which successfully unlocked pent-up demand that had been on hold since mid-August.
Highest-Ever Sales Milestones
The GST 2.0-fueled demand and festive cheer resulted in multiple new records for the luxury carmaker:
- Monthly Sales: Best-ever September sales, growing by 36%.
- Festive Sales: A record 2500+ cars retailed in just 9 days during the auspicious festive period of Navratri, making it the highest ever Navratri sales for Mercedes-Benz in India.
- Quarterly Sales: The strong September performance drove Mercedes-Benz’s highest ever Q2 FY 25-26 sales performance with 5,119 units retailed.
- Half-Year Sales: Cumulative sales for the first half of the fiscal year (Apr-Sept FY 25-26) reached 9,357 units, registering a 4% growth.
Segment-Wise Performance Highlights (Q2 FY 25-26)
The sales momentum was sustained by strong demand across the high-value ‘Core Luxury’ and ‘Top-End Luxury’ segments:
- Core Segment: This segment accounts for 60% penetration in overall sales and registered 10% growth in Q2 FY 25-26. The LWB E-Class sedan remained India’s highest selling luxury car, posting a substantial 47% year-on-year growth in the quarter. The GLC and GLE SUVs also recorded best-ever monthly sales in September 2025.
- Top-End Luxury Segment: Accounting for 25% penetration in Q2 sales, this segment saw 12% year-on-year growth.
- Models like the GLS, S-Class, Mercedes-Maybach, and AMG G63 continued strong customer preference.
- The bespoke ‘manufaktur’ range comprises 75% of all top-end luxury vehicles sold.
- The AMG G63 also registered its highest ever monthly sales despite a waiting period of more than 6 months.
- BEV Portfolio: Electric vehicle adoption continued to accelerate, achieving 8% penetration in overall sales volume and 10% growth. The EQS SUV recorded its highest-ever sales, and the top-end G 580 Edition 1 with EQ Technology is already sold out for the year.
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, stated that the reduction in GST rates has certainly improved customer sentiment and the company is “cautiously optimistic” that this buoyant spirit will sustain for the remaining festive season, including Dhanteras and Diwali.
Frequently Asked Questions (FAQs)
- What was Mercedes-Benz India’s Year-on-Year growth in September 2025 sales? Sales grew by a robust 36% compared to September 2024.
- How many cars did Mercedes-Benz India retail during the Navratri period? The company retailed a record 2,500+ cars in the nine days of Navratri.
- What was the sales figure for Q2 FY 25-26? Q2 FY 25-26 sales were the highest ever, recording 5,119 units.
- Which Mercedes-Benz sedan is the highest selling luxury car in India? The Long Wheelbase E-Class remains the highest selling luxury car in India.
- What percentage of top-end luxury vehicles are from the bespoke ‘manufaktur’ range? 75% of all top-end luxury vehicles sold are from the bespoke ‘manufaktur’ range.
- What was the penetration of Battery Electric Vehicles (BEVs) in overall sales? The BEV portfolio continued its penetration of 8% in overall sales volume.
- What vehicle is already sold out for the year, with bookings open for the next slot? The top-end G 580 Edition 1 with EQ Technology is already sold out for the year.
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