India’s largest luxury car brand Mercedes-Benz continued its leadership position in the Indian luxury car segment for the sixth year in a row. In an unprecedented year affected by the pandemic that witnessed unfavourable market conditions including a temporary shutdown of business, Mercedes-Benz India handed over 7893 new cars to the customers in the January-December 2020 period.
The brand with the Three Pointed Star made a strong comeback in sales after the initial set back in Q2 (563 units), and registered a growth of 40% in Q4 (2886 units) compared to the preceding quarter (Q3: 2058 units). The Q4 sales performance continued the sales recovery witnessed since Q3 2020, buoyed by availability of new products, strong festive season and an overall positive customer sentiment, influenced by the gradual unlocking of the markets and stabilization of businesses.
Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented,
“2020 remained an unprecedented year for the industry and we are glad to make a strong sales recovery for us and our dealers. We are particularly satisfied with the strong Q4 performance registering a 40% growth over Q3, and continuing the sales momentum from the preceding quarters. Despite facing prolonged market headwinds, Mercedes-Benz pursued its product strategy, introduced 10 new products that received overwhelming customer response. Mercedes-Benz accomplished significant milestones in form of introducing the first ever luxury EV in India, the EQC, and rolling out the first ‘Made in India AMG’, GLC 43 Coupe, underlining the resilience we all displayed.”
“We remain cautiously optimistic and are confident of continuing the sales momentum gained, despite facing pandemic triggered market upheavals. Mercedes-Benz India cautiously optimistic and we back it up with 15 new or renewed products and innovations in doing business. 2021 will be a product packed year, which we are confident will translate into excitement for customers and our dealer partners.”
Mr. Schwenk added.
Reimagining Excellence: motto for 2021
Mercedes-Benz also unveiled it’s 2021 motto coined as ‘Reimagining Excellence’, which aims at making the brand more desirable and drawing customers even closer to the Three pointed Star. Mercedes-Benz plans to accomplish this by introducing some of the most desirable products in the Indian market, creating a personalized ‘physidigital experience’ and offering a highly differentiated and best-in-class retail experience. In addition focusing on sustainability initiatives will be a key pillar in reimagining excellence. The essence of ‘Reimagining Excellence’ firmly underlines the Three Pointed Star’s customer centric strategy, focused on creating differentiated customer experiences, emphasizes on increased digitization and strives to create a highly competitive and future ready company, that drives delighted customers.
Sales success of the new Long Wheelbase E-Class Sedan continues:
Mercedes-Benz’s comprehensive product portfolio comprising the sedans, the SUVs and the Mercedes-AMG cars, supported Mercedes-Benz India’s sales performance in 2020. The Long Wheelbase E-Class sedan continues its sales success across markets and remains the single highest selling model for the brand in January-December 2020 period. The SUVs comprising the GLC, GLE and the GLS maintained their momentum, with the GLC remaining the most popular SUV in the portfolio. The GLE and GLS witnessed strong customer traction.
Highlights
- · Mercedes-Benz India sells 7893 cars in an unprecedented year: Q4 2020 sales grew by 40% over the preceding quarter, continuing the strong sales recovery trend
- · 14% of Mercedes-Benz’s sales penetration in 2020 was through online bookings
- · The 15 products planned comprises a mix of models across body shapes, some without any predecessor in the Indian market
- · Starting Q2, the all New A-Class Limousine, New GLA, AMG GT Black Series are some of the most promising products lined up for a 2021 debut
- · In a COVID-19 pandemic affected unprecedented year, Mercedes-Benz sold 7893 units in Jan-Dec 2020 period
- · Strong come back in sales from Q3 2020 onwards buoyed by a combination of factors like positive customer sentiment, festive season sales, unlocking of markets and stabilization of businesses
- · Key volume drivers for 2020 remained the C-Class sedan, E-Class LWB sedan and the GLC, GLE and GLS SUVs
- · The New GLE, the New GLS and certain models of C-Class sedan, E-Class sedan and GLC met with overwhelming customer demand
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