GaadiKey
  • Bikes
    • Hero
    • Honda
    • TVS
    • Bajaj
    • Suzuki
    • Royal Enfield
    • Yamaha
    • Ather
    • KTM
    • Aprilia
    • Vespa
    • Harley Davidson
    • BMW
    • Kawasaki
    • Ducati
    • Yezdi
    • Ampere
  • Cars
    • Maruti Suzuki
    • Tata
    • Hyundai
    • Mahindra
    • Toyota
    • Kia
    • Honda
    • MG
    • Renault
    • Volkswagen
    • Nissan
    • Skoda
    • Citroen
    • Jeep
    • Audi
    • BMW
    • Mercedes-Benz
    • Lexus
    • Volvo
    • Isuzu
    • BYD
  • Bike Reviews
  • Car Reviews
  • Photos
  • Contact
  • Best Bikes 2025
    • Best Motorcycles 2025
    • 2025 Hero Splendor+ XTEC 2.0
    • 2025 Royal Enfield Classic 350
    • 2025 Hunter 350
    • 2025 Royal Enfield Scram 440
    • 2025 Royal Enfield Classic 650
    • Best Scooters 2025
    • 2025 Honda Activa 6G
    • 2025 TVS Jupiter
    • 2025 Suzuki Access
    • Best Electric Scooters 2025
    • 2025 Suzuki e-Access
    • 2025 Honda Activa e:
    • 2025 Honda QC1
  • Best Cars 2025
    • 2025 Tata Curvv EV
No Result
View All Result
GaadiKey
No Result
View All Result
Home Cars

Mercedes-Benz Luxe Drive Live 2019 commences in Guwahati

One of the most recognised experiential drive platforms in the country, Mercedes-Benz Luxe Drive Live 2019 commenced in the city of Guwahati

Chethan Thimmappa by Chethan Thimmappa
August 26, 2019
in Cars, Mercedes-Benz
0
259
VIEWS
Share on WhatsappShare on FacebookShare on Twitter

Mercedes-Benz India, largest luxury manufacturer commenced one of the most recognised experiential drive platforms in the country, Luxe Drive Live 2019, in the city of Guwahati. The 5th edition of the unique drive experiential is based on three exciting pillars of Adrenaline, Gourmet and Music, to provide the participants a holistic brand experience. Customers and prospects will get an opportunity to indulge in culinary delights by celebrity Chef Ranveer Brar, enjoy live performances in association with MTV and experience the excitement and fascination associated with Mercedes-Benz cars.

Mr. Martin Schwenk, Managing Director and CEO, Mercedes-Benz India, said,

As we celebrate 25 years in India with the brand motto “Best Never Rest”, we bring lot of excitement to our unique experiential program Luxe Drive Live 2019. As part of the celebration, 25 special attendees will also have an opportunity to win Mercedes-Benz merchandise under a special contest held on-ground. We have witnessed growing interest towards Mercedes-Benz from Tier II and Tier III markets. We see immense potential in East region and witnessed potential in Guwahati as a market. It gives me immense pleasure to reach out to our customers and prospects in these cities with a strong affinity towards the brand through this medium. This is the 5th edition of Luxe Drive Live in India with Gourmet, Music and Adrenaline used as key pillars to strengthen our brand reach and provide our customers with an immersive experience. We are convinced with the response we have received over the years and intend to provide an unforgettable experience this year.

Adrenaline: Adrenaline as a pillar is fabricated to give a holistic product and brand experience to our prospective customers. With this key principle, Luxe Drive Live 2019 enhances the drive experience by adding more thrilling off-road track. To increase the drive experience and product exposure for all our SUVs, Mercedes-Benz also has a specially designed self-drive zone with extended drive duration dedicated to experience.

Highlights:

  • Self-Drive experience of New Generation Mercedes-Benz cars like CLA and GLA
  • Self-Drive experience on a specially designed off-road track for GLA, GLC & GLE 250
  • Demonstration of GLE 350 & GLS
  • Pre-safe demonstration in the C-Class and E- Class
  • Innovative car displays consisting of a range of new product launches and brand shapers

Luxe Drive Live & MTV Sessions: Music is a high attention grabber and is capable of influencing reach in the country. Keeping this in mind, Mercedes-Benz created an extra pillar for this extravagant gathering to provide participants an electrifying experience and a memorable weekend. As an industry first initiative, Mercedes-Benz India has associated with MTV for MTV sessions – a series of live music gigs that showcase the work of today’s hot acts and presenting some of the supremely talented artists and prominent bands

Gourmet: Gourmet has been the most successful engagement pillar for Luxe Drive over the years as it presents a perfect blend of luxury and lifestyle. Mercedes-Benz continues its association with Chef Ranveer Brar for the initiative where he will personally travel to all locations, plating a unique gastronomical experience on both the days of the event. He will engage the participants with a new and exclusive workshop on Gourmet and food photography. Celebrity chef Ranveer Brar will introduce the ‘Industry first’ Luxe Drive Culinary Academy to bring in more exclusivity to the gourmet pillar. Entry into the Academy would be possible through participation on Social Media contests. The winner from the contest will get an exclusive hamper while all other participants will receive certificates.

Details:


Date:
August 24 and 25, 2019
Timing: Saturday, 24th August – 14:00-22:00 hrs

Sunday, 25th August – 12:00-22:00 hrs
Venue: Indira Gandhi Stadium, Nalapara Road, Nalapara, Sarusajai, Guwahati, Assam 781040

You can add more to this story by commenting below.

RECOMMENDED FOR YOU:

  1.   Mercedes-Benz offers help to Flood affected customers in India
  2.   Mercedes-Benz India Price Hiked by 3% – wef August 2019
  3.   Mercedes-Benz India continues to face strong macro-economic headwinds
Chethan Thimmappa

Chethan Thimmappa

I cover latest automobile news in India with special focus on cars and bikes. Please send me an email to reach@gaadikey.com for any enquiries.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent News

2025 Dominar

2025 Bajaj Dominar Launched: Ride Modes, GPS Mount & Pricing

July 4, 2025
hyundai 1.1 million Sunroof cars sold in last 5 years 2020-2025

Every 2nd Hyundai Now Features a Sunroof – 1.1M Sunroof Cars sold

July 4, 2025
Skoda Auto Volkswagen 5 lakh Production milestone

Skoda Auto Volkswagen India Hits 500,000 Production Milestone

July 4, 2025
Ferrari Amafi in Green Color

Ferrari Amalfi Unveiled: 640HP V8 Grand Tourer Replaces Roma

July 4, 2025
Awesome Toyota Service Campaign

Toyota brings “Awesome Service Campaign” in South India

July 3, 2025
All New TVS Jupiter Updated 2025 Model Design Review

TVS Records 4,02,001 unit sales in June 2025

July 3, 2025

Search this Website

No Result
View All Result

About

GaadiKey

GaadiKey blog is a one stop portal for all the latest in the automobile industry. We are a bunch of people who are passionate about bikes and cars. We share the experience, reviews and stuff connected to Gaadis.

Contact

  • Contact us

Best Cars in 2025

  • 2025 Toyota Hyryder
  • 2025 Grand Vitara
  • 2025 Maruti Fronx
  • 2025 Maruti WagonR
  • 2025 Tata Punch
  • 2025 Mahindra XUV 3XO
  • 2025 Hyundai Creta
  • 2025 Toyota Taisor
  • 2025 Tata Curvv EV
  • Tata Harrier EV

Best Bikes in 2025

  • 2025 Royal Enfield Classic 350
  • 2025 Hunter 350
  • 2025 Royal Enfield Scram 440
  • 2025 Royal Enfield Classic 650
  • 2025 Hero Splendor+ XTEC 2.0
  • 2025 Honda Activa 6G
  • 2025 TVS Jupiter
  • 2025 Suzuki Access
  • 2025 Suzuki e-Access
  • 2025 Honda Activa e:
  • 2025 Honda QC1

© 2025 GaadiKey - Prime GaadiKey.

No Result
View All Result
  • Bikes
    • Hero
    • Honda
    • TVS
    • Bajaj
    • Suzuki
    • Royal Enfield
    • Yamaha
    • Ather
    • KTM
    • Aprilia
    • Vespa
    • Harley Davidson
    • BMW
    • Kawasaki
    • Ducati
    • Yezdi
    • Ampere
  • Cars
    • Maruti Suzuki
    • Tata
    • Hyundai
    • Mahindra
    • Toyota
    • Kia
    • Honda
    • MG
    • Renault
    • Volkswagen
    • Nissan
    • Skoda
    • Citroen
    • Jeep
    • Audi
    • BMW
    • Mercedes-Benz
    • Lexus
    • Volvo
    • Isuzu
    • BYD
  • Bike Reviews
  • Car Reviews
  • Photos
  • Contact
  • Best Bikes 2025
    • Best Motorcycles 2025
    • 2025 Hero Splendor+ XTEC 2.0
    • 2025 Royal Enfield Classic 350
    • 2025 Hunter 350
    • 2025 Royal Enfield Scram 440
    • 2025 Royal Enfield Classic 650
    • Best Scooters 2025
    • 2025 Honda Activa 6G
    • 2025 TVS Jupiter
    • 2025 Suzuki Access
    • Best Electric Scooters 2025
    • 2025 Suzuki e-Access
    • 2025 Honda Activa e:
    • 2025 Honda QC1
  • Best Cars 2025
    • 2025 Tata Curvv EV

© 2025 GaadiKey - Prime GaadiKey.