Mercedes-Benz Luxe Drive Live 2019 commences in Guwahati

Mercedes-Benz India, largest luxury manufacturer commenced one of the most recognised experiential drive platforms in the country, Luxe Drive Live 2019, in the city of Guwahati. The 5th edition of the unique drive experiential is based on three exciting pillars of Adrenaline, Gourmet and Music, to provide the participants a holistic brand experience. Customers and prospects will get an opportunity to indulge in culinary delights by celebrity Chef Ranveer Brar, enjoy live performances in association with MTV and experience the excitement and fascination associated with Mercedes-Benz cars.

Mr. Martin Schwenk, Managing Director and CEO, Mercedes-Benz India, said,

As we celebrate 25 years in India with the brand motto “Best Never Rest”, we bring lot of excitement to our unique experiential program Luxe Drive Live 2019. As part of the celebration, 25 special attendees will also have an opportunity to win Mercedes-Benz merchandise under a special contest held on-ground. We have witnessed growing interest towards Mercedes-Benz from Tier II and Tier III markets. We see immense potential in East region and witnessed potential in Guwahati as a market. It gives me immense pleasure to reach out to our customers and prospects in these cities with a strong affinity towards the brand through this medium. This is the 5th edition of Luxe Drive Live in India with Gourmet, Music and Adrenaline used as key pillars to strengthen our brand reach and provide our customers with an immersive experience. We are convinced with the response we have received over the years and intend to provide an unforgettable experience this year.

Adrenaline: Adrenaline as a pillar is fabricated to give a holistic product and brand experience to our prospective customers. With this key principle, Luxe Drive Live 2019 enhances the drive experience by adding more thrilling off-road track. To increase the drive experience and product exposure for all our SUVs, Mercedes-Benz also has a specially designed self-drive zone with extended drive duration dedicated to experience.

Highlights:

Self-Drive experience of New Generation Mercedes-Benz cars like CLA and GLA
Self-Drive experience on a specially designed off-road track for GLA, GLC & GLE 250
Demonstration of GLE 350 & GLS
Pre-safe demonstration in the C-Class and E- Class
Innovative car displays consisting of a range of new product launches and brand shapers

Luxe Drive Live & MTV Sessions: Music is a high attention grabber and is capable of influencing reach in the country. Keeping this in mind, Mercedes-Benz created an extra pillar for this extravagant gathering to provide participants an electrifying experience and a memorable weekend. As an industry first initiative, Mercedes-Benz India has associated with MTV for MTV sessions – a series of live music gigs that showcase the work of today’s hot acts and presenting some of the supremely talented artists and prominent bands

Gourmet: Gourmet has been the most successful engagement pillar for Luxe Drive over the years as it presents a perfect blend of luxury and lifestyle. Mercedes-Benz continues its association with Chef Ranveer Brar for the initiative where he will personally travel to all locations, plating a unique gastronomical experience on both the days of the event. He will engage the participants with a new and exclusive workshop on Gourmet and food photography. Celebrity chef Ranveer Brar will introduce the ‘Industry first’ Luxe Drive Culinary Academy to bring in more exclusivity to the gourmet pillar. Entry into the Academy would be possible through participation on Social Media contests. The winner from the contest will get an exclusive hamper while all other participants will receive certificates.