Mercedes-Benz Sells 3,650 units during January to March 2017
India’s largest luxury carmaker Mercedes-Benz today announced its best ever quarterly sales buoyed by reviving market sentiments. The company recorded its best quarter by selling 3,650 units in the January-March 2017 period, supported by the strong sales momentum in the SUV segment. The steady sales performance in Q1 2017, firmly underscores the continuous customer preference for a Mercedes-Benz vehicle in the Indian market, which is a result of a highly focused customer centric approach implemented by the brand.
Mercedes-Benz luxury SUV portfolio comprising the GLA, GLC, GLE, GLE Coupe and the GLS grew the highest by 13% in Q1 2017. The comprehensive SUV portfolio continued to drive growth for Mercedes-Benz as it reiterated its increasing popularity among the Indian customers. While the growth in the SUV portfolio was primarily led by the GLC, which emerged as the highest selling SUV, the bigger GLE, GLE Coupe and the GLS also witnessed strong customer preference in the January-March 2017 period. The luxury sedan segment comprising the C-Class, E-Class and the S-Class also performed as per expectations, with the E-Class Sedan re-emerging as the highest selling model for Mercedes-Benz in the first quarter of 2017. The all-new Long Wheelbase E-Class created unprecedented customer interest across markets and supported the growth of the sedan portfolio. The E-Class’ popularity was closely matched by that of the C-Class Sedan, which remained a significant volume contributor in Q1 2017 and was the second highest selling model of the quarter. Apart from the sedans, the New Generation Cars continued to attract younger customers to the brand, while the AMG and Dream Cars portfolio made the fascination for the brand more visible than before.
Roland Folger, Managing Director & CEO, Mercedes-Benz India commented,
2017 began with a positive drive and we are confident of bettering our sales performance in the coming months. We are glad to witness growth re-emerging in Q1 2017, which makes us confident of our customer centric strategy. The high demand for the all-new long-wheelbase E-Class was overwhelming, as it surpassed all our expectations. With new product introductions coupled with the availability of the all-new long wheelbase E- Class, we are confident that our growth momentum continues. Qualitative expansion in our network spread, introduction of various cost of ownership measures and availability of varied tailor made financial programmes will be pivotal in aiding our planned growth. It is very satisfactory to note that Mercedes-Benz witnessed growth across the portfolio, which strongly underlines the fact, that, luxury car buyers’ preference for a Mercedes- Benz vehicle continues.
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