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Mercedes-Benz Introduces V-Class in India: Creates Luxury MPV Segment

Mercedes-Benz V-Class will target the multi- purpose vehicle segment which has a potential demand. The V-Class will be available in both the 6 and 7 seater long-wheelbase (Exclusive) and extra-long-wheelbase (Expression) variants. 4 colors.

Chethan Thimmappa by Chethan Thimmappa
January 24, 2019
in Cars, Mercedes-Benz
0
Mercedes-Benz Introduces V-Class in India: Creates Luxury MPV Segment
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India’s largest luxury car maker Mercedes-Benz today pioneered the ‘Luxury Multi-Purpose Vehicle’ (MPV) segment by launching the much awaited V-Class in India. With the introduction of the V-Class in India, Mercedes-Benz now offers a world-class ‘Luxury Multi-Purpose Vehicle’ that combines highest standards of passenger car with functionality of a MPV, which can be adapted to market and customer-specific demands owing to its wide range of equipment options. The V-Class was launched in the Indian market by Martin Schwenk, Managing Director & CEO, Mercedes-Benz India in Mumbai, today.

Mercedes-Benz V-Class in India

Speaking on his first launch in India, Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented,

We are excited to kick-start 2019 by introducing an exciting product from our global portfolio, the V-Class. The launch of the V-Class in India firmly underscores our pioneering spirit as we introduce the ‘Luxury Multi-Purpose Vehicle’ segment for our discerning Indian customers. The V-Class combines exemplary functionality with luxury appeal, unsurpassed comfort, efficient driving dynamics and uncompromised safety, all of which characterize a Mercedes-Benz. The versatile V-Class is targeted at a wide array of potential customers comprising large families, sports enthusiasts and businesses.

Martin Schwenk further added,

In 2019, Mercedes-Benz completes 25 years in India and this milestone will be marked with a wide range of product offensive, starting with the V-Class. The V-Class is the first-of-its kind product in India and with its distinctive qualities, it is going to create a new benchmark for luxury travel in the country. We have some of the most awaited products planned for the Indian market in 2019 that will keep the customers and enthusiasts fascinated.

Mercedes-Benz V-Class Specifications (India)

Two body styles:

  • Long Wheelbase: Wheelbase – 3200 mm | Length – 5140 mm
  • Extra Long Wheelbase: Wheelbase – 3430 mm | Length – 5370 mm

Key features of the Exclusive line (6 seater):

  • 17-inch alloys
  • Table package
  • Rear window opening with parcel shelf and shopping crates
  • Comfort seats in nappa leather – Silk beige, Marron and Black
  • AGILITY CONTROL suspension with selective damping system
  • Multifunction steering wheel in nappa leather
  • Ambient Lighting
  • 360 degree reversing camera with Active Park Assist
  • Electric Sliding Doors
  • High-Performance LED headlamps with Intelligent Light System

Key features of the Expressive Line (7 seater):

  • 16-inch alloys
  • Comfort Suspension
  • Multifunction steering wheel
  • 230 mm longer wheelbase and length (more boot space)
  • Attention Assist PRE SAFE®
  • Leather Lugano Black (optional)
  • Matt anthracite wave-look trim (Optional)
  • Sports Pedal (Optional)
  • Leather Steering wheel (Optional)
  • Reversing Camera
  • Dynamic LED headlamps with Intelligent Light System

Convenience features:

  • THERMOTRONIC 2 Zone Automatic AC | Rear AC control units
  • Touchpad with handwriting recognition
  • Grab handles for ease of entry

Engine & Transmission:

  • 120 kW of power | 380 Nm of torque | 0-100 in 10.9 s | 2143 cc diesel engine

Safety features:

  • 6 airbags | Attention Assist | Active Parking Assist with 360 degree camera|PRE-SAFE

 

Mercedes-Benz V-Class Colors

The all new Mercedes-Benz V-Class is offered in 4 color options namely:

  • Obsidian Black Metallic
  • Cavensite Blue Metallic
  • Mountain Crystal White Metallic
  • Brilliant Silver Metallic

Mercedes-Benz V-Class Production site

The V-Class is produced at the Mercedes-Benz Vitoria plant in the Spanish Basque Country, where it contributes to ensuring that production runs at full capacity. To guarantee that the site was optimally equipped for the production of the new model series as of 2074, Daimler AG invested around 190 million euros in Vitoria. The focus of the investment was squarely on the modernization and reorganization of the body shop, paint shop and assembly line.

 

You can add more to this story by commenting below. 

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Chethan Thimmappa

Chethan Thimmappa

I cover latest automobile news in India with special focus on cars and bikes. Please send me an email to reach@gaadikey.com for any enquiries. Follow me on twitter .

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