India’s most desirable luxury carmaker Mercedes-Benz redefined the top-end luxury segment in India today with the launch of the exquisite Mercedes-Maybach SL 680 Monogram Series. This exquisite open-top two-seater combines the iconic silhouette of the SL with the unmistakable excellence of Mercedes-Maybach, setting a new benchmark in open-air luxury motoring. The SL 680 Monogram Series invites the most discerning connoisseurs to experience a symphony of unparalleled craftsmanship, innovation and a sporty driving experience.
The Mercedes-Maybach SL 680 Monogram Series elevates open-air driving with two unique paint shades, offered in the specially curated design concepts of ‘Red Ambience’ and ‘White Ambience’. Both options exude an air of sophistication, complementing the dazzling MANUFAKTUR crystal white Nappa leather upholstery in the cabin. The meticulous attention to detail extends to every aspect of the vehicle, from the illuminated Maybach emblem to the rose gold-accented headlights and chrome signature star. This exceptional combination ensures an extraordinary luxury experience for all the senses.
Maybach: a legacy of luxury and craftsmanship
For more than a century, Mercedes-Maybach has been synonymous with uncompromising luxury and extraordinary craftsmanship. From the iconic Zeppelin models of the 1930s to the sophisticated Maybach S-Class saloons of today, the brand has consistently redefined the standards of automotive excellence. The Mercedes-Maybach SL 680 Monogram Series continues this legacy, meshing sportiness with exceptional luxury and reinforcing Maybach’s status as the ultimate symbol of opulence. This latest addition to the Maybach portfolio represents a seamless blend of heritage and innovation, offering an open-top two- seater experience that showcases the very essence of craftsmanship and exclusive design.
India: a top global market for Mercedes-Maybach
India has grown into a strategic market for Mercedes-Maybach, celebrating decades of success in the country. Maybach has long been synonymous with Indian royalty, being their preferred choice of luxury motoring. Today, vehicles from Mercedes- Maybach continue to be sought by eminent business personalities, top celebrities and connoisseurs alike. This blend of heritage and modernity makes Maybach synonymous with both historic prestige and the ultimate expression of contemporary luxury.
The growing number of Indian celebrities, business leaders and influencers choosing Maybach reflects the brand’s exclusive appeal in the country. Mercedes-Benz India offers a diverse portfolio of Mercedes-Maybach models including the Mercedes- Maybach S 680 Night Series, Mercedes-Maybach GLS 600 Night Series, Mercedes-Maybach EQS 680 Night Series, Mercedes- Maybach GLS, Mercedes-Maybach EQS SUV and Mercedes-Maybach S 580 limousine. The Mercedes-Maybach SL 680 Monogram Series marks the next chapter in the brand’s product offering in India, designed specifically to cater to the high- profile clientele who seek the perfect fusion of performance, craftmanship and sophisticated luxury.
Maybach Lounge
India’s first Maybach Lounge is in Hyderabad, created by Mercedes-Benz’s Franchise Partner Silver Star. The Maybach Lounge was inaugurated in September 2024 and is the first of its kind in India. The Maybach Lounge has integrated cutting-edge design elements and advanced customer engagement spaces like the customer lounge, Maybach display corner, delivery bay, merchandise corner and private consulting zones. This exclusive ‘Maybach Lounge’ is tailored to elevate customer interactions, creating a personalised and luxurious ambience.
Maybach Icons of Luxury
India’s first-ever Maybach Icons of Luxury (MIOL) physical store, operated by a third-party vendor, debuted in Bangalore in January 2025. Future stores will be subsequently inaugurated in Mumbai and Delhi. Mercedes-Benz India will be rolling-out the MIOL Collection across its MAR 20X luxury facilities from March 2025. The MIOL Collection will allow discerning customers and brand enthusiasts the opportunity to experience products at exclusive locations.
Top highlights of the Mercedes-Maybach SL 680
Iconic design with unmistakable Maybach touch
The Mercedes-Maybach SL 680 interprets the iconic SL silhouette with distinct Maybach design touches. Key features include the bonnet with an optional unique Maybach pattern, signature chrome grille and an upright Mercedes star. The two available design concepts, “Red Ambience” with MANUFAKTUR garnet red metallic and “White Ambience” with MANUFAKTUR Opalite white magno, further enhance its luxury appeal. The vehicle’s front skirt emphasises its width while the rear boasts Maybach- specific tailpipe trims and rear lights with the signature Maybach signet. The aerodynamically designed double scoop behind the seats reinforces the SL’s sporty yet elegant proportions, especially with the top down.
Bespoke Maybach exterior details – precision in every line
To further elevate the luxury quotient, the SL 680 comes with a sophisticated, finely crafted acoustic soft top in light black with a subtle Maybach pattern incorporated in anthracite. Additionally, the distinctive chrome accents on the bonnet, side cladding and windscreen frame accentuate the car’s luxury feel while the 21-inch forged wheels complete the vehicle’s elegant, sporty profile.
Unmatched interior luxury – crafted for exclusivity
The interior of the Mercedes-Maybach SL 680 is a masterpiece of craftsmanship, with crystal white Nappa leather creating an exceptional ambience. The seats feature new Maybach-specific stitching patterns while the cabin is further complemented by galvanized seat backrests and silver chrome trim. A fully digital instrument cluster and an electrically adjustable centre display, both featuring Maybach-specific start-up animations, enhance the high-tech luxury experience. The steering wheel, stainless- steel pedals and door sill trims also showcase Maybach’s hallmark design elements.
Supreme comfort, silence and driving dynamics
The Mercedes-Maybach SL 680 prioritizes driving and acoustic comfort with a sound-optimized exhaust system and extensive insulation. The vehicle’s comfort-oriented suspension setup, soft engine mounts and rear-axle steering ensure a supremely comfortable and smooth driving experience. Additionally, the 4.0-litre biturbo V8 engine, delivering 430 kW (585 hp), combines power with refinement and offers a superior driving experience suited to Maybach’s legacy. The standard-fit fully variable 4MATIC+ all-wheel-drive system ensures exceptional traction even under challenging road conditions, while rear-axle steering enhances both agility and stability, providing a safe and precise driving experience. The meticulously calibrated suspension system optimizes ride comfort for a versatile and refined driving experience.
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