JSW MG Motor India has launched the second phase of its public awareness initiative, the ‘EV Sahi Hai‘ campaign, featuring actors Varun Sharma and Pulkit Samrat. Known for their on-screen chemistry in the movie ‘Fukrey’, the duo brings a humorous and relatable touch to the campaign. The campaign’s primary goal is to target a broader audience and instill consumer confidence in electric vehicles (EVs).
The campaign’s core message revolves around the country’s growing EV charging infrastructure, using creative and humorous storytelling to highlight its expansion. This approach aims to debunk common myths and address concerns people might have about electric mobility, such as range anxiety and charging availability. According to Udit Malhotra, Head of Marketing at JSW MG Motor India, the campaign is a significant step in promoting electric mobility across India and is designed to resonate with people from all walks of life.
The second phase of the ‘EV Sahi Hai’ campaign will be rolled out across various platforms, including digital media, television, and radio, to ensure its message reaches a wide audience. In addition to the campaign, JSW MG Motor India has introduced a new website,
www.evsahihai.com, which serves as a valuable resource for consumers. This site provides extensive information on EVs, helping to educate and raise awareness, especially for those new to the world of electric mobility.
Currently, JSW MG Motor India holds an impressive 35% market share in the EV segment. The company’s EVs are recognized for their reliable range and are well-regarded in the Indian market for their performance and value. Collectively, MG EVs have traveled approximately 1,464 million kilometers , which has helped avoid an estimated 233,704 tons of CO2 emissions.
Frequently Asked Questions (FAQs)
1. Who are the celebrities featured in the ‘EV Sahi Hai’ campaign? The second phase of the ‘EV Sahi Hai’ campaign features actors Varun Sharma and Pulkit Samrat.
2. What is the main message of the campaign? The campaign uses humour to highlight the growth of the charging infrastructure in the country, aiming to build public confidence in electric mobility.
3. What platforms will the ‘EV Sahi Hai’ campaign be featured on? The campaign will be rolled out across digital platforms, television, and radio.
4. Where can I find more information about electric vehicles from JSW MG Motor India? JSW MG Motor India has launched a new website,
www.evsahihai.com , which provides a wide range of information about EVs to educate consumers.
5. What is JSW MG Motor India’s current market share in the EV segment? JSW MG Motor India has approximately 35% of the market share in the EV segment.
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