Internationally acclaimed couturier Gaurav Gupta unveiled Light Song, his latest couture collection, at the Jio World Convention Centre in Mumbai. Developed over nine months by more than 200 artisans across 6,000 hours of hand craftsmanship, the collection presented over 70 couture looks spanning cocktail dressing, occasion wear, bridal couture and menswear. As the Official Automobile Partner of the showcase, MG SELECT, the luxury brand channel of JSW MG Motor India, marked the occasion with the unveiling of the MG M9 and Cyberster Couture Editions, India’s first couture-edition luxury vehicles, bringing the House’s design language off the runway and onto the road.
Extending the creative universe beyond the runway, the Couture Edition of the MG M9 and MG Cyberster, both envisioned by Gaurav Gupta were unveiled at the show. Inspired by his signature Serpent Infinity motif, a recurring symbol of continuity, transformation and quiet power, the bespoke vehicles reinterpret automotive design through the lens of haute couture, bringing together craftsmanship, innovation and rarity in two highly exclusive collector editions.
The collaboration between the two Houses builds on a partnership that began earlier this year at the opening of Gupta’s menswear flagship in New Delhi, where an early, exploratory take on the Cyberster first hinted at what couture and automotive design might build together. For this chapter, that dialogue moved from suggestion to statement: both the M9 and the Cyberster now carry Gupta’s Serpent Infinity motif, a recurring signature in his work associated with continuity, transformation and quiet power, realised through the same embroidery artistry, tonal layering and hand-finished detailing that defined the silhouettes on Light Song’s runway — lending each vehicle a sense of movement and depth that shifts with the light, much as fabric does. The Cyberster, designed by Gaurav Gupta, also featured on the runway itself, extending the collection’s narrative into motion.
Speaking on the occasion, Milind Shah, Head – MG SELECT, JSW MG Motor India said,
“We believe the future of luxury lies in creating experiences that people connect with emotionally. The MG M9 and Cyberster Couture Editions are a celebration of that belief. They bring together the artistry of couture to create vehicles that are as expressive as they are innovative. They reflect our vision of building automobiles as enduring symbols of individuality, craftsmanship and modern luxury.”
Speaking on the collaboration, Gaurav Gupta said,
“Every design begins with a vision of how people experience movement. With the MG M9 and Cyberster Couture Edition, we translated the craftsmanship and sculptural philosophy of couture into the world of luxury mobility. It represents a new benchmark where design, technology and artistry coexist, redefining what a premium automotive experience can be.”
The limited Couture Edition of MG M9 and MG Cyberster will be produced in 50 units each, available exclusively through MG SELECT. Pre-reservations end with the price announcement on August 3, 2026, giving a select circle of patrons a narrow window to secure one of these vehicles ahead of their formal arrival.
With Light Song and its extension onto the M9 and Cyberster, Gaurav Gupta and MG SELECT together reaffirm a shared belief: that couture is not confined to fabric, and luxury is best expressed as a continuous, evolving craft — one that now moves as fluidly across a vehicle’s surface as it does across a silhouette.
Frequently Asked Questions (FAQs)
Q: What are the MG M9 and Cyberster Couture Editions? They are India’s first couture-edition luxury vehicles, created through a collaboration between MG SELECT and acclaimed couturier Gaurav Gupta. They bring high-fashion runway craftsmanship and sculptural design directly to the automotive world.
Q: What design elements make these vehicles unique? Both vehicles feature Gupta’s signature Serpent Infinity motif, a symbol of continuity and quiet power. The design incorporates embroidery artistry, tonal layering, and hand-finished detailing that gives the vehicle’s surface the fluid, shifting depth of fabric.
Q: How many of these couture-edition vehicles will be available? These are highly exclusive collector editions intended for a select circle of patrons. Production is strictly limited to just 50 units of the MG M9 and 50 units of the MG Cyberster.
Q: Where and how can I purchase one? The Couture Editions are available exclusively through MG SELECT, the luxury brand channel of JSW MG Motor India. Exclusive pre-reservations are currently open for a narrow window.
Q: When is the deadline to pre-reserve one of these vehicles? The exclusive pre-reservation window closes on August 3, 2026. This deadline coincides with the official price announcement for both the M9 and Cyberster Couture Editions.
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