Nissan Motor India Pvt. Ltd. (NMIPL) today inaugurated a new state-of-the-art dealership and a service workshop in Durgapur, West Bengal. The addition of the new sales and service customer touchpoints to Nissan’s pan-India network demonstrates the company’s growing commitment to the Indian market and its valued customers.
The new Banerjee Nissan Showroom in Durgapur has a total area of 6822 sq. ft, while the state-of-the-art Banerjee Nissan service workshop is spread across a total area of over 10090 sq. ft. The new showroom and service workshop are equipped with high quality amenities and are staffed by knowledgeable, well-trained, and passionate sales and service professionals, to ensure that customers enjoy a seamless car-buying and ownership experience.
Commenting on the opening of the new touchpoints, Mr. Saurabh Vatsa, Managing Director, Nissan Motor India Pvt Ltd (NMIPL), said,
“We are delighted to open two new touchpoints for our customers in Durgapur. Banerjee Nissan’s showroom and service workshop will serve as hubs of automotive excellence which are designed to deliver exceptional service and unparalleled experiences to our customers. The new touchpoints reaffirm our commitment to exceeding expectations at every turn as we set new benchmarks in forging lasting relationships with each valued customer. Nissan is focused on expanding its network all through this fiscal and will plan to cross 300 touchpoints by March 2025.”
As part of Nissan’s steadfast commitment to the Indian market and to meet the evolving customer needs, the company expanded its Nissan Magnite family with two significant additions: the Magnite EZ-Shift and the Magnite KURO Special Edition in October 2023. These latest additions to the bestselling Nissan Magnite family promise to deliver the highest value to customers in India, offering a range of benefits that cater to diverse needs.
In line with this commitment, Nissan Motor India operates on a PHYGITAL distribution approach, providing a hassle-free, one-stop solution to customers for all their needs. This approach offers a seamless and convenient experience with an integrated offline-online payment option, which can be accessed at the customer’s preferred showroom.
Durgapur showroom and workshop information:
| Region | Touchpoint | Registered Address |
| Durgapur | Banerjee Nissan(Showroom) | GROUND FLOOR, NH-2, BHIRINGI WEST, DURGAPUR, Bardhaman, West Bengal, 713203(LR Plot-965,966) |
| Durgapur | Banerjee Nissan(Service Workshop) | GROUND FLOOR, NH-2, BHIRINGI WEST, DURGAPUR, Bardhaman, West Bengal, 713203(LR Plot-963,964) |
Highlights
- The Banerjee Nissan showroom and the state-of-the-art service workshop collectively span a total area of 16,912 sq. ft.
- New touchpoints offer Nissan customers a seamless car-buying and superior customer experience
- With the addition of Durgapur, the network in West Bengal increases to 10 touchpoints
- Nissan recently expanded its network in New Delhi and crossed 270 touchpoints nationally
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