Ola Electric Expands ‘Ola Insiders’ Upgrade Program to 150+ Cities Following High Demand
Ola Electric has officially announced the nationwide expansion of its Ola Insiders Upgrade Program to more than 150 cities. The move comes after a massive initial response, with over 50,000 customers expressing interest within just days of the program’s launch. This expansion ensures that approximately 80% of the company’s existing customer base can now transition to the latest electric vehicle technology.
Rapid Growth and Accessibility
The program is designed to bridge the gap for existing Gen 1 and Gen 2 owners, allowing them to move into the latest Gen 3 S1 scooters and Roadster motorcycles. By leveraging its extensive retail network, Ola Electric aims to provide a transparent and efficient evaluation process for trade-ins across the country.
An Ola Electric spokesperson noted that the rapid expansion to 150 cities is a direct response to the community’s trust and the high demand for the company’s newest hardware, including the 4680 Bharat Cell variants.
Core Benefits of the Ola Insiders Program
The initiative is structured around three primary pillars to provide value to loyal customers:
- Upgrade Benefits: Existing owners can receive up to ₹50,000 in benefits when upgrading to the Gen 3 S1 portfolio or Roadster motorcycles.
- Add-on Rewards: Customers purchasing an additional Ola vehicle under the same name can unlock up to ₹20,000 in perks, including cashback and MoveOS upgrades.
- Referral Incentives: Referrers can earn up to ₹5,000 in Ola credits, while the new buyer receives a ₹1,000 cashback upon delivery.
Gen 3 S1 and Roadster Pricing Overview
Ola Electric continues to diversify its lineup, offering various battery configurations and price points to suit different rider needs.
Gen 3 S1 Portfolio (Premium and Mass Market)
| Model | Battery Capacity | Price (INR) |
| S1 Pro+ | 5.2kWh | ₹1,77,838 |
| S1 Pro+ | 4kWh | ₹1,57,838 |
| S1 Pro | 4kWh | ₹1,32,499 |
| S1 Pro | 3kWh | ₹1,12,499 |
| S1 X+ | 4kWh | ₹1,07,499 |
| S1 X | 4kWh | ₹1,02,499 |
| S1 X | 3kWh | ₹86,499 |
| S1 X | 2.5kWh | ₹84,999 |
Roadster Motorcycle Portfolio
| Model | Battery Capacity | Price (INR) |
| Roadster X+ | 9.1kWh | ₹1,89,999 |
| Roadster X+ | 4.5kWh | ₹1,09,999 |
| Roadster X | 4.5kWh | ₹99,999 |
| Roadster X | 3.5kWh | ₹92,999 |
| Roadster X | 2.5kWh | ₹79,999 |
Frequently Asked Questions (FAQs)
What is the Ola Insiders Upgrade Program?
It is a community-focused initiative that allows existing Gen 1 and Gen 2 Ola customers to upgrade to the latest Gen 3 S1 scooters and Roadster motorcycles with exclusive financial benefits.
How much can I save by upgrading my old Ola scooter?
Customers can avail of benefits totaling up to ₹50,000 when upgrading to the latest Gen 3 S1 portfolio or the Roadster series.
In which cities is the upgrade program available?
The program has been expanded to over 150 cities across India, covering approximately 80% of Ola Electric’s current customer base.
What are the referral benefits for Ola Insiders?
When an existing customer refers a new buyer, the referrer earns up to ₹5,000 in Ola credits, and the new buyer receives a ₹1,000 cashback after the vehicle is delivered.
Does the program apply to the new 4680 Bharat Cell variants?
Yes, the upgrade benefits are applicable to the latest models featuring the 4680 Bharat Cell technology.
