Renault India has announced a major step in its ‘renault. rethink.’ brand transformation strategy with the inauguration of its new ‘R store’ in Ghaziabad. This facility marks the debut of the brand’s new and modern global retail identity in the crucial Delhi NCR market.
The new facility was officially inaugurated by the newly appointed Renault Group India CEO – Mr. Stéphane Deblaise.
Redefining Customer Experience with Global Standards
The launch of the new ‘R store’ is aimed at redefining the customer experience at a grass-roots level under the broader renault. rethink. transformation strategy.
- New Visual Identity (NVI): The new ‘R store’ is set to deliver Renault’s New Visual Identity (NVI), which features a sleek black façade and an updated logo designed in line with global standards. This design is intended to make the urban car dealership more inviting and futuristic.
- Immersive Layout: The redesigned layout offers ample room for customers to explore the vehicle from all angles, creating an immersive and comfortable environment.
- Global Retail Standards: The store is developed as per Renault’s global retail standards, blending style, comfort, and accessibility for prospective customers in Ghaziabad.
Mr. Francisco Hidalgo, Vice President Sales & Marketing, Renault India Pvt. Ltd., emphasized the strategic importance, stating that the inauguration marks “another step in accelerating our expansion under the renault. rethink. strategy—aimed at delivering superior customer experiences and bringing Renault’s global brand values closer to local aspirations”.
Strategic 3S Facility and Network Expansion
The Ghaziabad new ‘R store’ is a 3S facility (Sales, Service, Spares) spanning across a significant 17,019 sq. ft.. Its strategic location allows it to serve not only the Ghaziabad city but also neighboring regions, ensuring a complete and seamless buying experience for Renault customers, including Spares and Merchandize.
Renault India is reinforcing its long-term commitment to the Indian market through this network expansion. The company already has a widespread presence of close to 430+ sales and 490+ service touchpoints across the country, which includes over 250+ Workshop on Wheels locations.
Frequently Asked Questions (FAQs)
- What is the name of Renault’s new retail concept launched in Ghaziabad? The new retail concept is called the new ‘R store’.
- Where is the first new ‘R store’ in the Delhi NCR located? The first new ‘R store’ in the Delhi NCR region is located in Ghaziabad.
- What is the size and type of the Ghaziabad facility? It is a 3S facility (Sales, Service, Spares) that spans across 17,019 sq. ft..
- What is the core strategy driving this expansion? This expansion is driven by the ‘renault. rethink. brand transformation strategy’.
- What does Renault’s New Visual Identity (NVI) feature? The NVI features a sleek black façade and an updated logo, aligning with global standards.
- Who inaugurated the new ‘R store’? The facility was inaugurated by the newly appointed Renault Group India CEO – Mr. Stéphane Deblaise.
- Where are Renault India cars manufactured? Renault India cars are manufactured at the facility located in Oragadam, Chennai, with a capacity of 480,000 units per annum.
- What is the name of Renault’s global strategic plan? The company is operating under the ‘Renaulution’ strategic plan.
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