Royal Enfield today announced its sales for the month of March 2023 which stood at 72,235 motorcycles as against 67,677 motorcycles sold during the same period last year. For the Financial year ended March 2023, Royal Enfield recorded total sales of 8,34,895 motorcycles, registering its highest ever overall sales in history; beating its previous high of 2018-19, and recording a significant 39% growth over the previous financial year. Continuing its spectacular growth in international markets, the company crossed the 1,00,000 mark in export volumes for FY 2022-23, for the first time ever, and also registered a 23% growth over the previous financial year. With a 41% growth over the previous year, Royal Enfield registered sales of 7,34,840 in the domestic market.
Speaking about the performance for the month of March 2023, B Govindarajan, CEO, Royal Enfield said,
“Royal Enfield’s growth has been nothing short of remarkable this year, we’ve achieved new heights in sales and market share and have crossed 100,000 international volumes for the first time. Our motorcycles, like the Hunter 350 and Super Meteor 650, have exceeded expectations and attracted new customers into our fold. While the Hunter 350, within six months of its launch, has a young and vibrant 1 lakh-strong community, the all-new Super Meteor 650 has also left an indelible mark. At Royal Enfield, we’re geared up for an exhilarating year ahead, filled with exciting new products and unbeatable customer experiences.”
Brand & Business Updates for March 2023
EXCITING NEW UPGRADES ON ROYAL ENFIELD’S GLOBALLY SUCCESSFUL 650 TWINS
Royal Enfield launched four stunning new colourways on the Interceptor 650 and two exciting new shades on the Continental GT 650. All new colourways will come with functional and ergonomic features like enhanced seat comfort, new switchgear, a USB charging port, and an all new LED headlamp. The cast alloy wheels and tubeless tyres will come as standard on the blacked-out variants of the Interceptor 650 and the Continental GT 650.
ROYAL ENFIELD IS BACK WITH #ARTOFMOTORCYCLING SEASON 3
Royal Enfield is back with season 3 of its marquee creative campaign ArtofMotorcycling essentially bringing together art enthusiasts from around the country and offering them a platform to express their love for art and ‘the motorcycling way of life’. This year ArtOfMotorcycling also forayed into leading design colleges across Delhi, Mumbai, Bangalore and Chennai wherein the jury has organized interactive sessions for aspiring artists and designers.
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