The two wheeler division of Eicher Motors – Royal Enfield is developing 2 brand new engines on which its upcoming new products could be launched.
Speaking to ET, Siddhartha Lal, who is the Managing Director and CEO said,
We are developing two new engine platforms on which multiple products could be launched. The new products would be in the range of 250 cc and 750 cc and we expect to see products introductions starting next year
Mr Lal of Royal Enfield also added,
We would stick to our core proposition. The bikes would be for international markets and they would be higher performance bikes but not extreme performance bikes
The company also detailed about their upcoming product line that it would stick to its core strengths and would not go in for bikes which are extreme and very sporty.
Royal Enfield is a Chennai-based two wheeler maker, some of its popular motorcycles being Bullet, Classic, Continental GT and ThunderBird. The company also plans to invest Rs 500 crore on R&D of new product development and capacity extension. Royal Enfield is also planning to establish technology centres at Chennai and United Kingdom.
The capacity expansion plan for the company would result in increase of production unit vehicles from 30,000 units per month to 50,000 units per month.
Lal said,
We will continue to make higher investments into brand, distribution and globally relevant products that will be essential for us to achieve global leadership in the mid-size motorcycle category
Royal Enfield’s first quarter has been the best ever quarter for the company with a record sales of 92,845 units, a record growth of 45% from the previous year quarter.
If you are considering to buy Royal Enfield 350cc bike, consider reading: Which 350cc Engine Royal Enfield to buy?
Source: Economic Times
