Maruti Suzuki NEXA with 28 outlets spread across 15 cities in Telangana and Andhra Pradesh continues to reinforce its presence in these two states. The two states are amongst the fastest growing automobile markets in India. S-Cross, NEXA’s flagship product is a strong model that has driven sales in this region. S-Cross registered a striking performance in the financial year making its way to the top 10 selling models in Andhra Pradesh and Telangana. A highly positive word of mouth feedback from actual user has driven sales as reflected by the fact that over 30% of S-Cross sales are driven through references
While S-Cross leads the referral sales, NEXA’s premium hatchback Baleno too has clocked over 13,000 unit sales in the year. Baleno constitutes around 55% of NEXA sales in the two states. Premium Sedan Ciaz and the hatchback IGNIS together sold over 4,500 units. Ciaz, coincidentally is the highest selling premium sedan in the region.
Mr. Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India Limited said
NEXA continues to cater to the needs of aspirational customers. With NEXA, we look forward to offering products with the best in-class quality, features and technology. In Andhra Pradesh and Telangana, S-Cross has recorded an impressive 89 % growth, and clocked over 6,000 unit sales. It is our endeavour to deliver the best in class products and services to our NEXA customers.
To offer a differentiated experience to its customers, NEXA has adopted a digital technology for potential buyers of its NEXA range of cars. The customers can explore models through interactive touchscreen units and tablets. The stores also exhibit a dedicated ‘Personalization Zone’ where customers can pick and choose accessories and personalise their car easily. Some of the other upgrades to the brand’s NEXA dealerships include amenities such as touchscreens for customers to view personalisation options and an elaborate range of accessories and add-ons, and a VR (Virtual Reality) simulator that helps the potential buyer to experience their car through interactive screen.
Highlights
- Sold over 24,000 units in Andhra Pradesh and Telangana
- NEXA’s flagship S-Cross has recorded an 89% growth clocking over 6000 unit sales
About NEXA:
NEXA is Maruti Suzuki’s pioneering initiative to create a new format of premium automotive retail. It marks the first-of-its-kind initiative by an automobile company to go beyond selling cars. Today, it is a lifestyle brand that believes in creating exciting experiences for NEXA customers. NEXA brings alive the world of fashion for the fashionably conscious customers by associating with notable Fashion Weeks and organizing style Workshops for customers. It has engaged with customers through musical events like IIFA and also launched NEXA Music, a one-of-its-kind music platform for emerging artists.
Designed for an emerging segment of customers who value innovation, personal touch and pampering in their car buying experience, NEXA was launched in July 2015. Currently, it is spread over 200 cities with more than 360 showrooms. NEXA contributes about 20% of total Maruti Suzuki sales. Customers can choose across four different cars sold at NEXA – S-Cross, Baleno, IGNIS and Ciaz.
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