Simple Energy “RIDE UNTAMED”: Next-Gen Electric Scooter Set for Today’s Grand Launch
The Indian electric vehicle (EV) landscape is witnessing some activity early in the year. Today, January 5, 2026, as Bengaluru-based startup Simple Energy prepares to pull the wraps off its latest creation. Dubbed “RIDE UNTAMED,” the launch event marks a critical milestone for a brand that has consistently pushed the boundaries of performance and range in the two-wheeler segment.
Event Details: Where and When
The official unveiling is scheduled for this evening at the , Taj Bangalore, located near Kempegowda International Airport.
Simple Energy’s Legacy: From Simple One to Today
Since its inception, Simple Energy has focused on high-performance metrics that challenge established players. Its current portfolio includes:
- Simple ONE Gen 1.5: The flagship model, known for its industry-leading 248 km IDC range and a powerful 8.5 kW motor.
- Simple OneS: Launched as a more accessible variant, offering a 181 km range and a top speed of 105 kmph.
- Simple Dot One: Previously the entry-level offering, it has recently been replaced in the lineup by the OneS.
The company’s growth has been explosive; as of late 2025, Simple Energy reported a 125% increase in revenue over the previous fiscal year. To support this, they have expanded production at their Hosur, Tamil Nadu facility and are targeting 150 retail stores and service centers by March 2026.
What to Expect: A New Direction for “Ride Untamed”?
The media invite describes the new vehicle as “sharper, faster, and engineered to redefine performance”. While Simple Energy has built its reputation on sporty, aggressive designs, recent patent filings suggest a strategic pivot toward the mass market.
Industry rumors and patent leaks indicate that the company may launch a family-oriented electric scooter. This upcoming model is expected to feature:
- Practical Design: A flatter, longer seat with a pillion backrest and a more conventional apron-mounted headlamp.
- Increased Storage: Larger under-seat storage to compete with utility-focused rivals.
- New Platform: Likely built on a fresh platform that prioritizes comfort and ease of use over pure track performance.
The Battle for the Indian EV Market
Simple Energy’s new launch enters an increasingly crowded and sophisticated market. The Indian EV sector is projected to reach a market size of approximately $31.09 billion by the end of 2026.
The company faces stiff competition from established giants and nimble startups:
- TVS Motor: The iQube remains a top seller, while the newly launched TVS Orbiter targets the entry-level segment with a focus on affordability.
- Ather Energy: The Ather Rizta has set a benchmark for family-oriented EV scooters with its focus on space and safety.
- Bajaj Auto: The Chetak continues to leverage its classic brand equity with modern electric internals.
- River Indie: Known as the “SUV of scooters,” the River Indie is now part of a strategic partnership with Yamaha, which is expected to launch its own scooters based on this platform globally.
With today’s launch, Simple Energy aims to bridge the gap between high-performance “untamed” riding and the practical needs of the everyday Indian commuter.
Frequently Asked Questions (FAQs)
1. When and where is the Simple Energy new vehicle launch happening? The launch event, themed “RIDE UNTAMED,” is taking place today, January 5, 2026, at the Grand Ballroom, Taj Bangalore, near Kempegowda International Airport. The official unveiling is scheduled for 5:30 PM.
2. What is the expected range of the new Simple Energy scooter? While official specs are under embargo until the launch, Simple Energy’s current flagship, the Simple ONE, offers a class-leading 248 km IDC range. The new model is expected to offer competitive range figures to rival the Ather Rizta (160 km) and the TVS Orbiter (158 km).
3. How many dealerships does Simple Energy have in Bengaluru? Simple Energy currently operates a network of 6 experience centers and showrooms in Bengaluru, covering key areas such as JP Nagar, Rajajinagar, Hebbal, Yelahanka, Marathahalli, and PR Layout. The company is actively expanding its footprint to reach 150 retail touchpoints across India by March 2026.
4. What are the current prices of Simple Energy electric scooters? As of January 2026, the available models are priced as follows:
- Simple OneS: Starts at approximately ₹1.40 Lakh (ex-showroom).
- Simple ONE: Priced at approximately ₹1.67 Lakh (ex-showroom). The upcoming model is rumored to be positioned as a more affordable, family-oriented option.
5. How does the new Simple Energy scooter compare to the TVS Orbiter and Ather Rizta? The new vehicle is designed to be “sharper and faster” to maintain Simple Energy’s performance edge. However, patent leaks suggest it will also feature a larger seat, pillion backrest, and increased storage to directly compete with the “family-first” approach of the Ather Rizta and the practical urban design of the TVS Orbiter.
6. What is the warranty on Simple Energy vehicles? Simple Energy typically offers a warranty of 3 years or 30,000 km, whichever comes first. This covers critical components including the battery, motor, and controller.
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