Suzuki Motorcycle India Hosts Successful Customer Engagement Event in Haryana
Suzuki Motorcycle India Pvt. Ltd. (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, recently conducted the Suzuki Access Mileage Contest in Palwal, Haryana. Held on December 24, 2025, this on-ground initiative focused on demonstrating the real-world fuel efficiency of India’s favorite 125cc scooter through direct customer participation.
Proving the Brand Promise: Pickup Bhi, Mileage Bhi
The event saw active participation from 35 Suzuki Access owners and prospective buyers. Participants were given a practical opportunity to experience the scooter’s performance on busy city roads, reinforcing the brand’s core promise: “Pickup Bhi, Mileage Bhi. Shandar Quality Ke Sath”.
The contest was designed to highlight several key performance areas:
- Fuel Efficiency: Testing the scooter’s mileage under standard urban riding conditions.
- Smooth Ride: Showcasing the refined engine and ride quality.
- Responsive Pickup: Demonstrating agility in stop-and-go traffic.
Contest Methodology and Local Partnership
The event was held in association with RV Suzuki in Palwal. To ensure a transparent and practical evaluation, the contest followed a rigorous testing process:
- Eligibility: The event invited owners who had purchased their Suzuki Access within the last year.
- The Run: Participants rode their scooters on a designated 20-kilometer city route starting with a full tank of fuel.
- Measurement: Upon completion, fuel tanks were refilled to accurately calculate the exact mileage achieved by each rider.
Potential customers also joined the event to take test rides and interact with long-term owners, further validating the scooter’s reputation for reliability and comfort.
Leadership Insights
Speaking on the success of the initiative, Mr. Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India Pvt. Ltd., noted that the contest brings the brand’s performance promises to life. He highlighted that over 6 million customers have already trusted the Access for its quality and reliability. Mutreja also confirmed that Suzuki plans to extend these on-ground mileage contests to more cities across India to connect more closely with their customer base.
About Suzuki Motorcycle India Pvt. Ltd. (SMIPL)
SMIPL began its Indian operations in February 2006. The company operates a high-capacity manufacturing plant at Kherki Daula, Gurugram, Haryana, with an annual production capacity of 1.3 million units. Beyond the 125cc scooter segment, SMIPL manufactures a diverse range of premium motorcycles and “Big-Bikes” tailored for the Indian market.
Frequently Asked Questions (FAQs)
Where was the recent Suzuki Access Mileage Contest held? The contest was held in Palwal, Haryana, on December 24, 2025, in association with RV Suzuki.
How many participants were involved in the Palwal event? A total of 35 Suzuki Access owners and prospective buyers participated in the on-ground initiative.
How was the mileage calculated during the contest? Participants rode for 20 kilometers on city roads with a full tank. The tanks were then refilled to determine exactly how much fuel was consumed, providing a transparent mileage figure.
Who is eligible to participate in these mileage contests? Typically, these events are open to Suzuki Access owners who have purchased their scooters within the last year.
What is the core brand promise of the Suzuki Access? The Suzuki Access is promoted under the slogan “Pickup Bhi, Mileage Bhi. Shandar Quality Ke Sath,” emphasizing a balance of performance, efficiency, and build quality.
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