GaadiKey
  • Car News
    • Maruti Suzuki
    • Hyundai
    • Mahindra
    • Tata
    • Toyota
    • Ford
    • Nissan
    • Honda
    • Volkswagen
    • Renault
    • Kia
    • MG
    • Skoda
    • Fiat
    • Datsun
    • Mercedes-Benz
    • Volvo
    • BMW
    • Audi
    • Jaguar Land Rover
    • Lexus
    • Ferrari
    • Lamborghini
    • Maserati
    • Pininfarina
    • Tesla
  • Bike News
    • Hero
    • Bajaj
    • TVS
    • Honda
    • Yamaha
    • BMW
    • Suzuki
    • KTM
    • Royal Enfield
    • Mahindra
    • Harley Davidson
    • Ducati
    • DSK Benelli
    • Indian
    • Kawasaki
    • Piaggio
    • Triumph Motorcycles
    • UM Motorcycles
  • Reviews
    • Bike Reviews
    • Car Reviews
  • Photos
  • About
  • Advertise
  • Contact us
No Result
View All Result
GaadiKey
No Result
View All Result
Home Bikes

Suzuki’s “Caught Without Helmet” Ad Goes Viral

Chethan Thimmappa by Chethan Thimmappa
February 19, 2018
in Bikes, Suzuki
0
675
VIEWS
Share on WhatsappShare on FacebookShare on Twitter

Suzuki’s “Caught Without Helmet” Ad Goes Viral

In a bid to promote safe-riding habits and encouraging two-wheeler riders to always wear a helmet while riding, Suzuki Motorcycles India Pvt Ltd. (SMIPL), a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation, Japan; has launched a new CSR campaign – #CaughtWithoutHelmet. The Public safety advertisement which is currently available on Youtube has grabbed tons of views and is going viral across various social media channels.

ADVERTISEMENT

Aimed at striking a resonance with youngsters, the campaign encourages by-standers to stimulate the behavioural change in riders, riding without a helmet, by clicking their pictures and uploading them on Facebook using the hashtag #CaughtWithoutHelmet. To promote this campaign, a series of short video films will be launched across Suzuki’s social-media properties such as Facebook, Twitter and Instagram.

 

Speaking about the #CaughtWithoutHelmet campaign, Mr. Sajeev Rajasekhran, EVP, Sales and Marketing, SMIPL said,

Approximately, one in every five fatal two-wheeler accidents are caused due to the rider not wearing an appropriate helmet. Studies also show that wearing the helmet improves the chances of survival by upto 42%! Yet, when we conversed with our young-customers, we realised that while they were aware that helmets enhance safety, they were also casual about wearing it at all times. Through #CaughtWithoutHelmet campaign, we want to encourage a behavioural change where helmet is seen as the most-important riding accessory. Since the youth today is very conscious of their social-media imagery, the #CaughtWithoutHelmet campaign leverages digital media to call-out offenders who do not follow the basics of riding a two-wheeler.

Watch Suzuki Caught Without Helmet Ad Below

ADVERTISEMENT

[responsive_youtube https://www.youtube.com/watch?v=I5cxqrXaBO0]

Watch Suzuki Caught Without Helmet Video on Youtube here.

The first video film, which went on-air on Sunday, coinciding with the national road-safety week, takes a quirky approach to promote helmet awareness. The male-protagonist, riding without the helmet, ‘poses voluntarily’ for the ‘female protagonist’; oblivious to the fact that his picture was being uploaded on social-media. When he realises that he has become ‘famous’ for the wrong reasons, and that people were laughing at him, he feels embarrassed. The video-film closes with the message – ‘Famous is one thing. Infamous is another. Do not get #CaughtWithoutHelmet.’

The #CaughtWithoutHelmet campaign will have a sustenance with more digital campaign and BTL activations lined-up for the coming days.

You can add more to this story by commenting below.

RECOMMENDED FOR YOU:

  1.   Suzuki Two Wheelers Rounds Up 2017 with 50% YoY Growth in December
  2.   Suzuki INTRUDER 155cc Cruiser Launched at Rs 98,340
ADVERTISEMENT
SendShare3Tweet
Chethan Thimmappa

Chethan Thimmappa

I cover latest automobile news in India with special focus on cars and bikes. Please send me an email to [email protected] for any enquiries.

Subscribe
Login
Notify of
guest

guest

0 Comments
Inline Feedbacks
View all comments

Recent News

Revolt RV400 Eclipse Red Color Option

Revolt RV400 Electric Motorcycle launched in Eclipse Red Color

November 28, 2023
Tata Motors opens registered Vehicle Scrapping Facility in Chandigarh

Tata Motors opens registered Vehicle Scrapping Facility in Chandigarh

November 28, 2023
Yamaha RayZR 2024 Model All Color options

2024 Yamaha RayZR Colors: Blue, Red, Black, Matte Blue

November 28, 2023
2024 Royal Enfield Himalayan Colors - All Color options

2024 Royal Enfield Himalayan Colors: Black, White, Blue, Brown

November 27, 2023
2023 Maruti Jimny Colors: Light Green, Blue, Red, Grey, Black

Maruti Suzuki to increase car prices from January 2024

November 27, 2023
Simple ONE Electric scooter Test Drives to begin from 20th July 2022

Simple Dot One to launch on 15th December 2023 – Deliveries by January 2024

November 27, 2023

Search this Website

No Result
View All Result

About

GaadiKey

GaadiKey blog is a one stop portal for all the latest in the automobile industry. We are a bunch of people who are passionate about bikes and cars. We share the experience, reviews and stuff connected to Gaadis.

Contact

  • Contact us

© 2023 GaadiKey - Prime GaadiKey.

No Result
View All Result
  • Car News
    • Maruti Suzuki
    • Hyundai
    • Mahindra
    • Tata
    • Toyota
    • Ford
    • Nissan
    • Honda
    • Volkswagen
    • Renault
    • Kia
    • MG
    • Skoda
    • Fiat
    • Datsun
    • Mercedes-Benz
    • Volvo
    • BMW
    • Audi
    • Jaguar Land Rover
    • Lexus
    • Ferrari
    • Lamborghini
    • Maserati
    • Pininfarina
    • Tesla
  • Bike News
    • Hero
    • Bajaj
    • TVS
    • Honda
    • Yamaha
    • BMW
    • Suzuki
    • KTM
    • Royal Enfield
    • Mahindra
    • Harley Davidson
    • Ducati
    • DSK Benelli
    • Indian
    • Kawasaki
    • Piaggio
    • Triumph Motorcycles
    • UM Motorcycles
  • Reviews
    • Bike Reviews
    • Car Reviews
  • Photos
  • About
  • Advertise
  • Contact us

© 2023 GaadiKey - Prime GaadiKey.

wpDiscuz