Tata Harrier Announced; 5-Seater SUV with IMPACT Design 2.0

Posted on Jul 11, 2018

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Unveiled at the Auto Expo 2018 as the H5X concept, Tata Motors is gearing up to launch its next generation SUV. In the run-up to the commercial launch preparations, Tata Motors has christened its most promising SUV till date. The Company today announces the name of the much-acclaimed SUV as ‘Tata Harrier’. GaadiKey was the third publication to report about the Tata Harrier name. Check our earlier post on Harrier SUV.

harrier*/ˈharɪə/ noun

A dominant beast imbued with endless stamina and strength. Gifted with unwavering instinct. Effortlessly conquers every challenge thrown its way.

Born of legendary pedigree with sleek looks and dynamism, ‘Tata Harrier’ provides a glimpse of the future generation of Tata Motors vehicles in terms of styling, technology and performance capabilities. It marries an extremely robust architecture to the future facing design language, making ‘Tata Harrier’ luxurious yet practical, comfortable yet versatile and power packed yet easy to drive.

Tata Harrier Launch in Q1 2019

‘Tata Harrier’ is the first vehicle to sport the ‘IMPACT Design 2.0’ philosophy. It will offer extraordinary exterior design, thoughtfully and intelligently designed plush interiors, future ready connectivity and best-in-class infotainment. This 5 seater monocoque SUV is engineered on the new generation ‘Optimal Modular Efficient Global Advanced’ Architecture, which is developed in collaboration with Jaguar Land Rover. This architecture is derived from the legendary Land Rover D8 architecture and is adapted to suit the Indian conditions by Tata Motors engineers. ‘Tata Harrier’ is truly an SUV that is born of pedigree.

Announcing the name of this much-anticipated SUV, Mr. Mayank Pareek – President, Passenger Vehicle Business Unit, Tata Motors said –

With Turnaround 2.0 into play, we are geared to win sustainably in the market. We are proudly speeding towards our next market introduction – ‘Tata Harrier’, yet another game changer, to offer our customers a product, that is not only exciting but that which will take our brand value to the next level. With legendary pedigree running through its veins, ‘Tata Harrier’ promises to shatter all current benchmarks and pave entirely new standards for SUVs in India. This is in line with our well-defined go-to-market strategy. We are excited to introduce the ‘Tata Harrier’ to our customers and are gearing up for the commercial launch in the first quarter of 2019.