Tata Motors Launches New DARK SUV Series in India

Tata Motors, India’s leading automobile manufacturer, has recently announced the arrival of its new DARK series of SUVs after the blockbuster response received at the Auto Expo 2023. The new range is an upmarket rendition of the company’s successful SUVs, including the Nexon, Harrier, and Safari, and features the most premium features seen yet in the company’s passenger vehicle portfolio.

Enhanced Features and Design

The new DARK series boasts an adaptive User Interface with a new look and feel, a larger Infotainment Screen of 26.03 cm, and 10 new ADAS features. These features promise to be the best companion for progressive customers who want to make a statement. The SUVs also exude dynamism with newly added Carnelian Red highlights, giving customers an exclusive feel of premium-ness combined with a bold look.

The Harrier and the Safari DARK flaunt Bold Oberon Black exteriors, Piano Black Grille with Zircon Red accents, R18 Charcoal Black Alloys with Red Calipers along with DARK logo on the fenders. The interiors are further accentuated with an exquisite Carnelian Red Interior theme which comes alive with the Carnelian Red Leatherette seats with diamond style quilting, complimenting grab handles on doors and central console, DARK logo on the headrest, Steel black front dashboard design and Piano black accents on steering wheel, console and doors.

Top-of-the-line Upgrades

The OMEGARC twins come enhanced with the most premium features available across the company’s passenger vehicles range. Top-of-the-line advanced upgrades such as 200+ Voice commands in 6 languages, 6 Way powered Driver seats with Memory and Welcome function, 360° Surround View System, 17.78 cms Digital TFT Instrument Cluster, 26.03 cm HARMAN Touchscreen infotainment and ADAS for advanced safety, to name a few. Furthermore, the Safari amps a bit higher by pleasing its customers with add-ons such the 4-way powered Co-Driver seats with electric Boss mode and Majestic sunroof with mood lighting.

The Nexon with its segment-leading features now wows its customers with its new DARK persona. Continuing the DARK theme, the exterior continues to be draped in the Bold Oberon Black body color with interesting elements like Zircon red inserts in the front grille, the DARK logo on the fenders in red color along with R16 Blackstone alloy wheels. The interior elaborates the whole feel with its Carnelian Red theme, Leatherette seats, steel black front dashboard design, and red accents on the steering wheel, console, and doors.

Peace of Mind

Adding to the entire package and gifting its customers with peace of mind, the DARK range of SUVs now features the new standard warranty of 3 years/ 1 Lakh KM (whichever is earlier). Aimed to provide the perfect blend of tasteful design, luxury, and practicality, the DARK SUVs are sure to elevate and make for a desirable addition to one’s lifestyle.

Comments from the Company

Commenting on the launch of these statement SUVs, Mr. Shailesh Chandra, MD, Tata Motors Passenger Vehicles, and Tata Passenger Electric Mobility said,

“The DARK range of SUVs marks the new expression of the very successful DARK philosophy. Boosted with features and experiences like ADAS, highly responsive 26.03 cm display Infotainment, coupled with an overall seamless User Interface, these new products are designed for the new-gen customers of today who are looking for a user-friendly, advanced, safe, and high-tech featured companion. I am confident that these new superlative product additions will further cement our position as India’s leading SUV player.”

Price details

You can add more to this story by commenting below.