Volkswagen Passenger Cars India today launched the new “My Volkswagen” app, a one-stop solution that offers a seamless, convenient and immersive digital
experience for prospective and existing customers. The mobile application offers a 360 degree experience with holistic offerings for the customer. Right from exploring the Volkswagen product portfolio, to scheduling test drives, 360 car visualizer, online booking to completing the customer journey by organizing service schedules, vehicle health reports, online purchase of loyalty products, all can be done at your fingertips.
Ensuring enhanced customer convenience and connectivity, the “My Volkswagen” app enables users to monitor their fuel usage and expenses, calculate service costs , conduct an evaluation for their pre-owned car, calculate the EMIs that provides them an indicative financial transparency and planning.
Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said,
“We are thrilled to introduce the new “My Volkswagen” app, a testament to our unwavering commitment to customer centricity. This app has been designed as a one-stop solution that empowers our customers, offering control and convenience throughout their mobility journey with Volkswagen. With the “My Volkswagen” app, we have redefined the customer experience, extending beyond the boundaries of connectivity to provide a comprehensive suite of features, allowing both existing and prospecting customers to explore a host of services, functions & features on a single platform. At Volkswagen, we believe in technology that not only connects but also enriches lives– Feel like you’re in a Volkswagen, even where you’re not.”
The mobile application keeps the customer safe along every drive with features like location tracking, geo-fencing, time-fencing and monitoring the vehicle health & statistics. It also enables the users to locate the nearest dealership, service workshop and get road-side assistance basis their need.
Enabling customers to get more with every drive, they can assess their driving behavior and performance in real-time on the “My Volkswagen” app. However, the customer would need to connect to the Volkswagen telematics solution (dongle) to avail this facility.
The “My Volkswagen” app also offers an innovative ‘Digital Owner’s Manual’ that provides information on the signs, symbols and warnings that could potentially appear on the analogue or digital display screen and/or infotainment of the vehicle. Keeping pace with evolving technologies, the feature can be explored by either ‘type-search’, ‘voice command’, and even ‘scan the image’.
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