India Yamaha Motor (IYM) Pvt. Ltd. today announced the opening of new state-of-the-art “Blue Square” outlets in Prayagraj and Kanpur in Uttar Pradesh. Launched under the banner of ‘Northern Automotive’ in Prayagraj (3200 Sqft), and ‘Natraj Agency in Kanpur (1650 Sqft), Yamaha’s Blue Square outlets are designed to deliver a superior experience to customers across end-to-end sales, service, and support through a highly personalised approach.
Yamaha’s Blue Square outlets embody the brand’s true spirit and have been meticulously designed to provide customers with a superior end-to-end experience encompassing sales, service, and support. They exemplify a personalized approach, ensuring every customer feels valued and satisfied. By leveraging these exclusive outlets, the brand aims to offer customers a gateway into the world of Yamaha Racing.
Each section of these premium outlets has been thoughtfully crafted to instil a sense of pride in being associated with a global brand deeply rooted in international motorsports. Guided by this philosophy, Yamaha has formed an instant connection with customers through the combination of “Blue,” representing the brand’s proud racing legacy, and “Square,” symbolising a curated platform for customers to connect with Yamaha’s exhilarating, sporty, and stylish range of two-wheelers.
Alongside providing an industry-leading experience in sales and support, these blue square outlets also serve as a platform for the Blue Streaks riders, Yamaha’s exclusive biker community, allowing riders to engage and interact with other riders.
While Yamaha’s maxi-sports AEROX 155 scooter is exclusively sold through Blue Square showrooms, these premium outlets also showcase the updated 2023 line-up premium two-wheelers including the YZF-R15 V4 (155cc), YZF-R15S V3 (155cc), MT-15 V2 (155cc); Blue-Core Technology-enabled models such as FZS-Fi Version 4.0 (149cc), FZS-Fi Version 3.0 (149cc), FZ-Fi Version 3.0 (149cc), FZ-X (149cc), and scooters like Fascino 125 FI Hybrid (125cc), Ray ZR 125 FI Hybrid (125cc), Ray ZR Street Rally 125 FI Hybrid (125cc). Delivering on the promise of proving a more comprehensive experience, these premium Blue Square outlets also have the latest Yamaha genuine accessories, official apparel, and Yamaha genuine spare parts on display and sales for customers.
Yamaha recently achieved a landmark milestone of having 200 Blue Square outlet across India. With the additions of two new Blue Square outlets in Uttar Pradesh, Yamaha continues to reinforce its commitment to deliver outstanding products and industry leading customer experience.
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