Yamaha India March 2017 Sales Report
Amidst the crackdown on the BS3 vehicles in the country, Yamaha has registered a growth of 27% in domestic sales (including Nepal) during March 2017 as compared to the corresponding period last year. The company continues to maintain an upward trend in sales on the back of its superb product line-up and the newly launched 249 cc Mid-class Street Fighter motorcycle ‘FZ 25’ in India to further boost its share in the premium segment.
Driven by its innovative efforts, ongoing customer-centric activities and exciting product line-ups, the company strengthened its position by clocking domestic sales of 76144 units (including Nepal) in 2017 compared to 60032 units (including Nepal) in 2016 thereby registering a domestic sales growth of 27%.
Yamaha has also launched its new Bharat Stage IV (BS4) variants of motorcycles and scooters. The newly launched variants also meet the energy efficiency standards and come in new vibrant colors with added features including AHO (Auto Headlamp-On).
Commenting on the company’s sustained growth, Mr. Roy Kurian, Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said,
March 2017 was challenging as automobile sector in India had to offload BS III inventory which was re-affirmed by Supreme Court’s decision towards the closing. Yamaha however, has managed it well and logged in a decent growth for this month. Yamaha’s products were liked by customers in both style and comfort which is articulated through its technology and innovation. The company is en route to achieve 1 million in 2017 as well, through exciting products and by expanding its trade networks. Known for its fair practices and responsible outlook, Yamaha has already introduced its new line of BS4 variants which will gain traction amongst its customers.
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