Yamaha Motor recently announced its entry into 2-Wheeler Asset Management Services through the launch of Moto Business Service India(MBSI), a mobility solutions company. MBSI will provide its services for tech startup companies that focus on shared mobility space in India. Their first investment is with RoyalBrothers, India’s leading bike rental company.
MBSI’s mission is to increase the usage of vehicles on shared/rental platforms, create employment opportunities and contribute towards improving people’s quality of life in India. The company aims to generate higher levels of employment for the Indian youth, empower more women to earn their livelihood and to support the business growth of mobility platforms with a keen focus on maintaining a cleaner and greener environment in the country.
MBSI will also procure new two wheelers and deploy them on rental platforms such as Royal Brothers, on a revenue sharing basis model. These vehicles are taken on rent by individuals and delivery executives at an affordable monthly lease value, which in turn ensures regular income and the agenda of creating employment. MBSI will also explore the opportunities to work with last mile delivery platformers, especially with the companies who are keen on deploying EV 2W/3W.
Mr. Shoji Shiraishi, Managing Director, MBSI said,
“We are extremely excited to officially launch MBSI by kick starting our operations with Royal Brothers. Today, India is the land of startups and thriving digital infrastructure, uniquely placed at the cusp of a socio-economic revolution. Though the mobility sector took a blow from Covid-19, ride-hailing and rental services are picking up pace again. We will onboard two wheelers across multiple cities and generate employment avenues for the youth of India. We plan to work with more mobility companies in the future and to transform the overall shared mobility space in India by bringing our financial and strategic experience from our stakeholders.”
Sustainable mobility can bring everlasting change to our ecosystem – It leads to substantial reduction in carbon emission which contributes to a healthy/clean environment. Royal Brothers has also introduced riding gear rentals across the currently operational cities and started long-term leasing. The company also aims to introduce electric bikes this year. The startup offers a range of two-wheelers from Mopeds to Scooters to Superbikes which can be rented in 20-pluscities across 8 states of India and our partnership will widen the reach in cities and will expand
the customer base.
“We are delighted to be starting the first quarter of 2022 with this partnership. We have always focused on our client needs and are striving on a daily basis to serve the best to our clients. We want our users to enjoy a seamless experience with everyday innovation. We want to give access to 500 million Indians to move around on a motorcycle or scooter without owning the vehicle. We believe access is the new ownership”
Abhishek Chandrashekar, Co-Founder & CEO, RB said.
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