India Yamaha Motor Pvt. Ltd. (IYM) today announced the culmination of the National round of its 3S Grand Prix 2023. The competition has been organized for four categories i.e., Technician, Service Advisor, Parts Manager, & Sales Consultant from each vertical of dealership (Sales, Service and Spares. The objective of 3S Grand Prix is to strengthen the role of dealer staff by providing Yamaha 3S Unique Experience to surpass customers expectation thereby creating awareness on legacy of Yamaha Brand, Yamaha Product line-up and enhancing the dealer profitability through Satisfied & Loyal Customer.
Yamaha’s 3S Grand Prix is a unique competition that aims to strengthen the role of customer service engagement. The 2023 edition saw over 6,000 contestants participated from Pan India in the grand prix including all four categories. While Technician category aims to test the contestant skills in the area such as Advanced Troubleshooting & Periodic Maintenance, Engine Noise Diagnosis, the Service Advisor category on the other hand test the contestant skill in the area such as Customer handling, Vehicle Delivery. In the Spares Category, the participants are judged on their expertise in inventory management, Yamaha Genuine parts and accessories promotion and Back Order Management and last but not the least the Sales category is aiming to test the contestants’ skills in areas such as Brand communication, product knowledge, salesmanship, and customer service,
The competition was organized in three levels – Regional, Zonal and National. While the Regional contest was conducted through online mode at the Yamaha dealerships, the Zonal contest is conducted at Yamaha Technical Academy for Technician & Service Advisor Category and for Parts Manager & Sales Consultant at their respective dealership. The National level of the competition is organized at the Surajpur factory. In 2023, Yamaha has received 6281 participants, the highest ever in the history of this contest. It includes participation from 1365 Service Advisors, 2598 Technicians, 580 Parts Managers, 1738 Sales Consultant.
Prior to the 2023 edition, the competition was only held in the for Technician & Service Advisor Category called as National Technician Grand Prix (NTGP) and Spares Category called as National Parts Manager Grand Prix (NPGP). But from this year, to enhance the customer experience, a new category has been added, which is for Sales Consultant category called as National Sales Consultant Grand Prix and therefore, the entire competition has been named as the Yamaha National 3S Grand Prix 2023. The competition is a great way for technicians, service advisors, parts manager, and sales consultants to showcase their skills and knowledge. It is also a great opportunity for them to learn from other experienced professionals and deliver 3S Unique Experience to customer at Yamaha dealers. The winners are decided based on their cumulative scores in all these test areas across the three categories.
Mr. Ravinder Singh, Senior Vice President, Strategy & Planning, Yamaha Motor India Sales Pvt Ltd., said,
“Yamaha is delighted to host another successful 3S Grand Prix event at its Surajpur plant today. Yamaha’s constant endeavour is to offer exciting product lineups and flawless after-sales services without compromising on the learning and experiences it has gathered over the years. The NTGP and NPGP events are a testament to Yamaha’s commitment to providing the best possible customer experience. These events not only test the skills of Yamaha technicians, parts managers, and sales consultants, but they also provide a platform for them to learn and grow. Yamaha is proud to host these events and to continue its mission of providing world-class products and services to its customers.”
National Technician Grand Prix (NTGP) was first held in India in 2010 which received participation from 350 technicians. Yamaha has been conducting the National Technician Grand Prix every year ever since and has witnessed an increase in participation year on year (2011: 650 technicians, 2012: 850 technicians, 2013: 726 technicians, 2014: 932 technicians, 2015: 1385 technicians, 2016: 1877 technicians, 2017: 2243 technicians, service advisor: 555, parts manager: 257, 2018: 2493 technicians, service advisor: 1130, parts manager: 430, 2019: 2522 technicians, 1289 service advisor, 499 parts manager). Yamaha is committed to providing excellent customer service.
As part of this commitment, Yamaha has developed the Yamaha Technical Academy (YTA), which provides training to Yamaha technicians around the world. YTA’s goal is to develop “professional technical doctors” who are experts in Yamaha products and who can provide customers with the highest level of service and customer satisfaction.
- ~ More than 6000 contestants including Technicians, Service Advisors, Parts Managers & Sales Consultants participated.
- ~ 3S Grand Prix is aiming to strengthen the role of dealer staff by providing Yamaha 3S Unique Experience
- ~ The activity also serves as a platform to create awareness on enhancing customer experiences at each touch point.
- ~ The 2023 competition was held at three levels – Regional, Zonal and National.
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