Posted on Jul 21, 2017

Yamaha Scooter Boutique launched in India at Chennai

In a one of its kind of initiatives, India Yamaha Motor Pvt. Ltd today inaugurated its first Yamaha Scooter Boutique in India at Chennai, Tamil Nadu under the banner of its dealership “Bikerz”. A gallery of riding possibilities, Scooter Boutique will offer its customers a one stop solution to both scooters and fashion accessories through unique buying experience provided by a team of highly motivated professionals. The new Scooter Boutique covers an area of 3100 sq. ft. area for both sales and service and also provides a complete range of scooters of Yamaha available in India. Yamaha’s continuous endeavor to provide highest level of customer service to its scooter customers along with latest variants sporting the brand’s DNA of style, sportiness and innovation will open out in the fitting scale through the scooter boutique.

Over the years, Yamaha received rave reviews for its impressive range of products. Started with scooters in India since 2012 with its vision to grow as a personal mobility brand, Yamaha’s attractive line-up including the fashion scooter Fascino, new Alpha disc brake version for family riding, unisex scooter Cygnus Ray Z and Cygnus Ray – ZR for boys has revved countless hearts. Known as a brand for youngsters, Yamaha’s unique approach of product development ensured it doesn’t only deliver a technologically advanced two wheeler, but a prized possession that matches the traits of persona for today’s generation. The Scooter Boutique is aimed at further strengthening Yamaha’s commitment towards quality by promoting its scooters and engaging customers to canonize their individualistic sense of fashion. Scooter Boutique will also display ride props, safety training and supports etc. as Yamaha’s scooters offer style and comfort along with innovation and excitement.

Commenting on the launch of the Scooter Boutique, Mr. Masaki Asano, Managing Director, Yamaha Motor India Sales Pvt. Ltd. said,

Yamaha’s innovation in design and technology has contributed significantly to the modern era of motorcycling in the world. Similar engineering is also consumed to design Yamaha’s global scooter line up which offers comfort and excitement with every ride along with stylish and sporty visual appeal. India’s expanding scooter segment, which has been defining the growth trajectory for the domestic two-wheeler industry for quite some time, could now see a boost with more female customers. Yamaha’s Scooter Boutique, being the first of its kind in India as well as in the world, will bring out the global experience of exciting brand engagement and appropriate customer interface to let the Indian customers connect their scooter passion to the worldwide trend of scootering.

Speaking on the occasion, Mr. Roy Kurian, Senior Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said,

Yamaha’s scooter boutique will host exciting experiences of buying and servicing which draws its true value when offered to the evolving customer base for scooters in India. Today’s customer shows enhanced engagement when they are offered finest hospitality in the buying zones. The boutique is aimed at creating a world class facility for Yamaha customers by focussing at their lifestyle which is now an extension of their personality. Also as a young brand, Yamaha’s connect with fashion and lifestyle (established through the fashion scooter Fascino) will be amplified through services of lifestyle enrichment and fashion cues. The boutique will offer style and comfort along with realistic purchase options based on comfort, riding skills and economy.

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