At a time when the consumers are opting for Omni channel product searches, the lines are blurring between physical ( Brick & mortar stores) & Digital marketplaces. Today we have to serve the customers at a place where he/ she is actively searching for the product & brand. Pandemic has accelerated the phygital experience and India has seen several brands stepping up to create immersive customer experience right from discovery to advocacy in the lifecycle of the product usage.
The Indian EV market is on the cusp of a big changeover with a host of organised & unorganised pure play EV players wanting to create a footprint in the emerging space.
Brands that have the wherewithal to provide not just products & services but an engaging buying experience (like the consumer gadgets- refer EV as tablet on wheels) will be ones who take the lead. Ampere Electric, the e-mobility arm of Greaves Cotton and one of the leading players in the electric 2-wheelers and electric 3-wheelers, has been a pioneer in this LMT EV space with 13 years of existence and recently clocked a landmark milestone of 1 Lakh customers across 400 towns. It’s time to foray big and bring this unique world of Ampere to our customers.
The new Ampere Experience Center in Ranipet has been conceptualised and designed with this premise of projecting the best of the e-mobility products and solutions for the discerning new age buyers. It will be unique phygital experience wherein buyers can check out latest products, interact with ev experts, engage through digital interfaces to explore the intricacies of EV’s, sip coffee on a impressive EV lounge bar, take back home indelible impressions of a world class brand ready to roar in the domestic and global markets.
It’s a start and India will see several such Ampere Experience Center coming up in different ev hubs bringing a world of digitech smart affordable mass mobility solutions to the ev aficionados. Ampere has invested in technology, talent and lifecycle experience and this center marks an important step in reinforcing our commitment towards New India.
Ampere has recently announced a mega investment in EV at Ranipet, Tamil Nadu, with a capacity of up to one million E-2W in phases and with a commitment to invest over INR 700 Cr over the next 10 years. Ampere recently achieved the record milestone of 100,000 electric vehicles sold in 400 towns, spearheading the country’s last mile mass mobility needs with electric vehicles. It is one of the growing brands with comprehensive EV ecosystem support developed to cater the growing needs of discerning EV buyers in the country.
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