Benelli, a leading worldwide manufacturer of premium bikes and Adishwar Auto Ride India – Mahavir Group, have recently become the exclusive distributor for Benelli products in India. The company, which currently has 15 dealers, is on a major expansion spree in India and aims to add another 25 dealers across the country by March 2019.
Under the new partnership, the company is relaunching the Benelli TNT 300 and Benelli 302R at an introductory ex-showroom price of ₹3,50,000 and ₹3,70,000 respectively. The Benelli TNT 600i is priced at ₹6,20,000. The company is also offering 5-years of unlimited kilometre warranty as standard. Official bookings have begun across PAN India for a booking amount of ₹10,000 for all three models.
Production and dispatch of the Benelli TNT 300, Benelli 302R and Benelli TNT 600i starts in the 1st week of December 2018, followed by deliveries beginning 2nd week onwards, in a phased manner.
Vikas Jhabakh, Managing Director, Benelli India said,
A core element of Benelli’s vision in India is to enhance customer satisfaction. On that front, we recently announced revised service interval plans that reduces service costs by up to 34 percent. Staying true to our commitment, we are also announcing 5-years of unlimited kilometre warranty as standard, making Benelli the first Superbike brand in India to offer such an unmatchable benefit to its customers.
Krishna Malge, CEO – Benelli India said,
With a series of new models in the pipeline, we are also focusing on expanding our dealership base across the country. We will have about 40 dealers by March 2019, bringing Benelli closer to our existing and prospective customers
Motorcycle aficionados will also witness the launch of the highly anticipated TRK 502 (Tourer) and TRK 502X (Adventure) models in India, in the first quarter of 2019. The TRK range will also mark Benelli’s entry into the mid-capacity adventure segment in India, proving its legacy and unwavering philosophy of delivering high quality products at competitive prices.
The company is also establishing robust after sales service in India to build a relationship of mutual trust and confidence with the existing and prospective customers. As a first step towards making ownership less of a hassle for existing customers, Benelli earlier announced the change in the service schedule through a nationwide campaign.
The revised service intervals from every 4000 km or 4 months of periodic service to 6000 km or 6 months of periodic service, has helped reduce the service cost by up to 34%. The benefit is not only applicable to new but also existing customers owning the following Benelli superbikes – TNT25, TNT 300, 302R, TNT 600i, TNT 600GT, TNT 899 and TNT R.
The company aims to remain focused on customer service and will continue to connect with riders, to improve after-sales experience across all the existing and upcoming Dealership network.
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