Ford India sells 22,435 vehicles in January 2018

Ford India sells 22,435 vehicles in January 2018

Ford India’s combined domestic wholesales and exports in January grew to 22,535 vehicles from 14,259 vehicles in the same month last year. The company’s domestic wholesales stood at 9,450 vehicles in January, up from 7,995 vehicles in the same month last year. Exports in the past month grew to 13,253 vehicles from 6,264 vehicles in January 2017.

The all-new Ford EcoSport continues to receive encouraging response from the customers. Complemented with other products in our portfolio, the momentum is helping us post consistent double digit growth,

said Anurag Mehrotra, president & managing director, Ford India.

Exports are continuing to grow at a steady pace as well with the addition of new global markets. We recently started exporting the all-new EcoSport to North America.

Continuing on its promise to bring products that Indian customers want and value, Ford unveiled its latest global product offering – The All-New Ford Freestyle, a cool, capable & connected, compact utility vehicle (CUV). The all-new product from Ford combines SUV-like robust design, benchmark performance, innovative technologies and outstanding fuel efficiency – for greater choice to consumers in India and markets around the world. Sales of the new compact utility vehicle will commence in the second quarter of 2018.

“Just like we did with the EcoSport, we see a lot of potential in offering this compact utility vehicle to meet the SUV owning aspirations of first-time buyers or young achievers who are looking to upgrade their small cars,” Mehrotra added.

In January, Ford also introduced the electric panoramic sunroof on Ford Endeavour 2.2 L variant with an aim to bolster value and feature offering for premium SUV lovers. Ford Endeavour is the most awarded vehicle in its segment and surpasses what consumers expect from a premium SUV. The introduction of electric panoramic sunroof on 2.2L variant further reinforces Ford’s commitment to meet and exceed customer expectations.

Commenting on the union budget for 2018-19 financial year, Mehrotra said: “The budget outlays a clear roadmap to stoke rural economy. The focus on infrastructure development and smart cities also shows government’s pro-growth vision. However, the automotive industry would have liked some concrete steps like lower tax rates, to boost consumer spending.”

Highlights:

• Ford India domestic wholesales in January at 9,450 units; Exports grow to 13,085 vehicles
• Unveiled its latest global product offering – the all-new Ford Freestyle, a cool, capable & connected, compact utility vehicle (CUV) for Indian consumers
• Strengthened value offering of the Ford Endeavour by introducing the 2.2L variant with panoramic sunroof

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