Ford all set for Ford Figo Aspire Pre-launch campaign
Ford’s upcoming sedan – Ford Figo Aspire is creating a buzz from quite sometime. There are full-fledged digital campaigns which are happening on Internet on sites like Youtube. Ford has also revealed that Farhan Akthar is going to be the official brand Ambassador for its brand new Sedan -Aspire.
As the Figo Aspire is nearing the launch date, the company has arranged pre-launch events across the country by undertaking a 10-week roadshow in 25 cities. The listed 25 cities include tier 2 and tier 3 cities where the pre-launch events are going to take place.
Mr Raj Sarkar, Ford India’s Vice President of Marketing in a statement to Press Trust of India(PTI) said,
As part of pre-launch campaign for Figo Aspire, we are undertaking a roadshow across 25 cities and 40 locations across the country. The idea is to engage with customers and to let them experience the new model
Originally the company has plans to launch three new models in the period of 12 to 15 months. Rs 12 crore has been invested by Exfinity Venture Partners, the funds raised would be channeled to speed-up the International expansion of Ford Figo and also to establish market leadership in India.