Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters for over 24 years, has achieved a major global milestone by officially entering the Republic of Spain. This strategic move, announced on October 15, 2025, in partnership with Noria Motos (part of the ONEX Group), marks Hero MotoCorp’s entry into its 50th international market.
This expansion is a significant strengthening of Hero’s European presence, following its recent successful foray into Italy. With a global customer base of over 125 million, the company is now operating across five continents.
Mr. Sanjay Bhan, Executive Vice President, Hero MotoCorp, hailed the Spanish launch as a “defining milestone in our global expansion journey,” underscoring Europe as one of the world’s most dynamic two-wheeler markets.
Strategic Partnership and Network Build-Out
The entry into Spain is built on a strong distribution partnership with Noria Motos, a company that shares a deep commitment to customer-first principles.
Noria Motos, representing the ONEX Group, will roll out a robust sales and service network across Spain in a phased manner:
- Initial Network: Products will be available through 30+ official sales and service outlets in major Spanish cities.
- Expansion Goal: The network plans to expand to 50+ locations by 2026.
- Full Deployment: Noria Motos aims to deploy 100% of its network by 2028.
Hero MotoCorp assures seamless commercial and after-sales support through its existing network of Authorized Dealers and Technical Services already operating in over 30 locations across the country.
Introducing the “You Are Limitless” Philosophy
Hero MotoCorp is launching its powerful brand philosophy, “You Are Limitless,” in Spain. This philosophy is designed to resonate with the modern rider, celebrating the spirit of individuals defined not by boundaries, but by the experiences they choose to undertake.
The company’s commitment to freedom, resilience, and determination is reflected in its racing pedigree, being the youngest team to claim a Dakar podium finish in just seven years. This spirit is embodied in the three flagship models introduced to the Spanish market:
- Hunk 440
- Xpulse 200 4V
- Xpulse 200 4V Pro
All three models are E5+ and EU-compliant, engineered for the next generation of global riders.
Limitless Freedom: The Hunk 440
The bold and confident Hunk 440 is positioned in the sought-after L3e−A2 performance category. It is designed as a perfect blend of power, style, and everyday practicality, empowering riders to express their individuality.
| Feature | Specification/Detail |
| Engine Performance | 27 BHP at 6000 rpm and 36.0 Nm of low-end torque at 4000 rpm |
| Compliance | Euro 5+ standards |
| Frame | High tensile steel trellis frame for high-speed stability and superior handling |
| Braking | Dual-channel ABS with large 320 mm front and 240 mm rear discs |
| Premium Components | USD Cartridge Forks by KYB, full-digital TFT display, turn-by-turn navigation, all-LED lighting |
| Pricing & Colors | Starting at €3.488 (Incl. VAT) in Twilight Blue and Phantom Black |
The Hunk 440 is built for effortless city commuting and powerful motorway acceleration.
Limitless Adventure: The Xpulse 200 Family
The Xpulse 200 Family (including the Xpulse 200 4V and Xpulse 200 4V Pro) is the ultimate adventure companion. It inspires riders to turn every journey into a new discovery by bridging urban practicality with rugged off-road capability.
| Feature | Specification/Detail |
| Engine Performance | 4-valve head producing 18.9 BHP and 17.35 Nm torque |
| Engine Tuning | Tuned for climbing steep inclines and sustaining long-distance journeys |
| Safety & Control | Three ABS Modes (Road, Off-road, and Rally) |
| Adventure Features | Digital speedometer, inverted LCD display, Bluetooth turn-by-turn Navigation, LED projector headlamps, tachometer |
| Suspension | Precisely tuned long-travel suspension to handle the rugged and adventurous European terrain |
| Pricing | Xpulse 200 4V for €2.592; Xpulse 200 4V Pro for €2.792 |
| Colors | Xpulse 200 4V in Matte Nexus Blue; Xpulse 200 4V Pro in Pearl Fadeless White |
Export to Sheets
The Xpulse 200 Family transforms every ride into an exploration, offering Limitless Adventure wherever the road may lead.
Driving Growth with Assurance
To reinforce its commitment to quality and customer trust, Hero MotoCorp is offering an unmatched assurance package:
- Standard Warranty: 3-year warranty.
- Special Launch Offer: An additional 2 years of warranty, providing up to 5 years of warranty to every Spanish customer (T&Cs applied).
This strategic entry into Spain not only marks a major numerical milestone for the world’s largest two-wheeler manufacturer but also establishes a firm foothold in the crucial European market.
About Hero MotoCorp (Quick Facts)
- Status: World’s largest manufacturer of motorcycles and scooters for 24 consecutive years.
- Global Footprint: Spans 50 countries across Asia, Africa, Europe, and Latin America.
- R&D Presence: Operates two R&D centres: the Centre for Innovation and Technology (CIT) in India and Tech Centre Germany (TCG) near Munich.
- Manufacturing: Operates eight manufacturing facilities—six in India and one each in Colombia and Bangladesh.
- E-Mobility Arm: VIDA, powered by Hero, is the company’s dedicated electric mobility arm.
- Distinction: Only Indian two-wheeler manufacturer listed on the prestigious Dow Jones Sustainability Index (DJSI).
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