Kia Motors, the world’s 8th largest automobile maker recently concluded the second phase of its Design Tour in India. The Design Tour aimed at raising awareness of the brand in the country and reiterate Kia’s design prowess by exhibiting the world-class Niro, Carnival and Sportage cars. This tour reached 26 cities over a span of two months covering 15,000 kms distance to showcase of Kia’s long-term commitment and dedication to the Indian market.
Through this activity, Kia Motors India reached out to over 10000 potential customers and buyers across the country. This extensive multi-city roadshow commenced from the city of Jamshedpur on 16th of January and concluded in Bhopal on 15th of March.
The Kia Design Tour 2019 was an opportunity for enthusiasts and potential buyers to be able to forge strong ties with the brand and experience a glimpse of the automaker’s commitment to the Indian market ahead of its first car launch in the country, our mid-SUV based on the SP Concept, showcased at the Auto Expo 2018.
The primary focus of the multi-city road show was to bring together dealer partners, customers and reaching out to newer audiences, ensuring wide reach and deep market penetration in the country. With an aim to be amongst the top 5 automakers within three years in India this multi-city Design Tour would enhance Kia’s brand awareness and recall with customers all-across India.
Mr. Manohar Bhat, Head of Marketing and Sales, Kia Motors India said,
The Design Tour is a great platform where multiple stakeholders – Dealers, Customers and Opinion Leaders – get to be a part of, and experience the distinctive and stunning design of Kia cars. Through this activity we were able to gauge the excitement and anticipation around Kia amongst the masses across the country. We have received a phenomenal response from every city, and we are happy that we were able to showcase the glimpse of great design and technology of Kia in the respective cities, a taste of what Kia is about, before the launch of our mid-SUV in India.
Ahead of the launch of its first car in India, Kia is working aggressively towards establishing a strong brand presence in the country. Kia Motors India has already commenced its Trial Production of the SP2i at its Anantapur Plant in Andhra Pradesh. With a target of launching a new car every six months after the launch of the first product in India, Kia is planning to expand its portfolio to at least 5 vehicles by 2021.
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