Mahindra 2 Wheelers July Sales Report
Indian 2-wheeler maker Mahindra Two Wheeler Limited has witnessed a year-on-year sales growth of 10% in the month of August. The overall sales numbers for the month of July 2015 stood at 15,056 units registering a growth of 10 percent over July 2014. The company’s export sales number stood at 2,348 units and showed a 77% growth when compared to sales numbers of July 2014 in exports.
Mahindra Two Wheelers‘ domestic sales number during the month of July in 2015 were 12,708 units.
We could relate the 10% growth of Mahindra Two Wheelers to the newly launched Centuro models last month. Mahindra also ran many TV commercials and digital campaigns where it compared scooters to cars and how Mahindra bikes offered some of the features which cars offered. It could be a collective result of launch of Mahindra Centuro Disc brake bikes and TV/Digital ad campaigns.
Also read:
Mahindra Introduces Disc brake version of Mahindra Centuro
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