Mercedes-Benz India Launches Mobile Service Initiative

Mercedes-Benz launches the first-of-its-kind ‘Service on Wheels’ initiative in the luxury car segment; deepens its customer centricity and service differentiation commitment, especially focus on Tier-II and Tier-III cities where the carmaker doesn’t have a direct presence.

  • ‘Service on Wheels’ boasts of the largest state-of-the-art Digital Service Drive capable service trucks deployed by any automotive manufacturer in India
  • ‘Service on Wheels’ will feature two trucks; one catering to markets in the North & East and the other to South & West under Phase I roll-out
  • Service on Wheels’ initiative offers unprecedented convenience to customers by offering vehicle care in locations distant from existing service network
  • Service on Wheels’ will travel to 15 Tier 2 & 3 markets like Jalgaon Gandhinagar, Jamnagar, Valsad, Kutch, Amravati, Udupi, Bellary, Dharwad, etc. in 2018 and to other markets in 2019
  • This initiative will undertake First Free Inspection, Service A & B, and other jobs
  • Customer benefit: Added transparency, a significant reduction in service time, first free inspection, hassle-free service experience at their doorstep
  • Key features: ‘Service on Wheels’ truck carries necessary parts, tools and equipment like Mobile lifting platform, Standard and Special Tools, Generator, Diagnostic equipment and more
  • Service on Wheels’ trucks are state-of-the-art machines and well-equipped with Mercedes-Benz’s ‘Digital Service Drive’ capabilities
  • Unique customer lounge: The ‘Service on Wheels’ truck features customized interiors, comfortable seating space and can accommodate six people. Full vinyl flooring, 43” Smart Television & two split air-conditioners to ensure customer comfort at the lounge on wheels
  • The customer reception for ‘Service on Wheels’ promises to be similar to a Mercedes-Benz workshop
  • ‘Service on Wheels’ will be used extensively during Mercedes-Benz service camps, sales campaign and other service-related activities.

The ‘Service on Wheels’ truck will carry out first free inspection, Service A, and Service B. This includes: Vehicle health check-up using Xentry

 

  • Functional checks of the vehicle interior and exterior system
  • Checks for leakages and damages to the vehicle and in the engine compartment
  • Check the correctness of oil and fluids
  • Checking the health of tires
  • Checking and adjusting coolant levels
  • Oil and oil filter replacement
  • Checking the poly V-belt
  • Replacement of the dust filters
  • Checking the condition of the axle, axle joints, suspension struts and springs.

 

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Author: Abdul Ahad Siddique

Staff Writer

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