Mercedes-Benz, India’s largest luxury car manufacturer has received the coveted Green Apple Award for Environmental Best Practice, for its efforts at restoring degraded forests.
Mercedes-Benz since 2017 has embarked on a plantation drive, doing its bit to battle the degradation of forests, especially in India’s tribal areas.
Deforestation is a major cause of climate change, the realities of which are hitting harder than ever with soaring summer temperatures, protracted monsoons, unseasonal floods and wildfires.
Besides the environmental consequences, deforestation is also destroying the livelihood and way of life of India’s indigenous tribal communities.
Mercedes-Benz India is doing its bit to battle the issue with the plantation project, which currently spans eight villages in India’s Western Ghats and operates across areas where the majority of village residents are classified as belonging to Vulnerable Tribal Groups as defined by the Government of India.
It aims to reintroduce local tree species so as to restore natural resources, recharge ground water, improve soil quality, recreate appropriate habitats for local biodiversity, control carbon emissions and also provide alternative livelihood support for local communities.
The Mercedes-Benz project competed among 500 entries with the company’s CSR Manager, Mr. Mandar Kulkarni picking up the award at a ceremony in London.
Mercedes-Benz India Vice President, Customer Services and Corporate Affairs, Mr. Shekhar Bhide said,
“The realities of climate change have never been more evident. Europe’s record heat wave, India’s extended monsoon rains, floods in Venice, the severity of the bush fires in Australia and California are all consequences of environmental degradation. As a responsible corporate citizen, Mercedes-Benz has always been committed to sustainability, whether it’s in the manufacturing of our cars or projects like the one we have undertaken in the Western Ghats. Our commitment to sustainability is proof of our belief that if we all act and do our bit, we can beat climate change.”
The Green Apple Environment Awards were instituted in 1994 to recognize environmental best practices around the world. They aim to improve environmental performance of individuals and companies, encourage the efficient use of resources, enhance the competitiveness of organizations and support the wider goals of sustainable development, including social benefits through community and staff involvement.
- Ranked in SILVER Category among 500 entries submitted globally
- Mercedes-Benz India took up plantation in degraded forest areas as a social responsibility project in 2017
- Mercedes-Benz India started a nursery program wherein the whole community participated in seed collection and creating appropriate seedbeds for sapling raising
- Community introduced the saplings in the identified degraded areas and every participating villager received wages for their contribution
- Project runs in an area where the majority of village residents are Katkari and Mahadev Koli tribals, which is listed as ‘Vulnerable Tribal Group’
- This project contributes to the empowerment of the community and generates livelihood for this tribal community
- This particular project has multiple environmental benefits like control over emitted pollutants, resource protection and protection of natural habitat
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