MG Motor India introduced ‘MG Service on Wheels’ initiative to provide customers with car repair and maintenance services from the comfort of their homes. This service outreach program reinforces the company’s commitment to providing faster and more efficient service for ease and convenience of its customers. The pilot version of the program has been introduced in Rajkot and the company plans to cover other upcountry markets across India in future.
The ‘MG Service on Wheels’ is a full suite of services to help customers in the periodic maintenance of their vehicles in addition to addressing any repair and upkeep requirements that may arise. It will cover most service operations that are otherwise provided only in a workshop. The program will be manned and operated by fully trained and certified technicians backed by MG’s seamless customer support. This will bolster service network and extend reach across existing market.
‘MG Service on Wheels’ will operate as a mobile workshop equipped with all the necessary tools, spare parts, and other consumables and digital assets to support immediate and unforeseen yet urgent vehicle maintenance requirements. The program will be powered by a simple and effortless appointment booking system. It will allow customers to connect with the company and schedule their car maintenance at their convenience.
MG Motor previously introduced various customer-facing initiatives including- ‘MY MG Shield’ and ‘MG Care@Home’. While MY MG Shield is a unique and industry-leading car protection and care program; MG Care@Home initiative, rolled out in 2021, is designed to provide contactless repair and sanitization services to customers at their doorstep. As a mark of recognition for its novel and unique services, MG Motor secured the Number 1 ranking in J.D. Power India Customer Service Index (CSI) 2021 Study.
About Service on Wheels
The Service on Wheels initiative will be operationalized through a mobile workshop. The mobile workshop comes equipped with a hydraulic scissor lift attached to a hydraulic power pack, an air compressor with a washing pump and additional provision for dry wash, a digital oil dispenser, a waste oil collection tank, and a pneumatic line with a filter-regulator-lubricator (FRL) unit. In addition to this, there is provision for a fully stacked spare parts rack and illumination through an LED lamp. The workshop vehicle also has a wheel balancer with slider, an electric control box, and a first-aid box.
About MG Motor India
Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by many celebrities, including the British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it one of the world’s largest clubs for a car brand. MG has evolved into a modern, futuristic, and innovative brand over the last 98 years. Its state-of-the-art manufacturing facility in Halol, Gujarat, has an annual production capacity of 125,000 vehicles and employs nearly 2,500 workers. Driven by its vision of CASE (Connected, Autonomous, Shared, and Electric) mobility, the cutting-edge automaker has augmented across-the-board ‘experiences’ within the automobile segment today. It has introduced several ‘firsts’ in India, including India’s first Internet SUV – MG Hector, India’s first Pure Electric Internet SUV – MG ZS EV, India’s first Autonomous (Level 1) Premium SUV – MG Gloster and MG Astor- India’s first SUV with personal AI assistant and Autonomous (Level 2) technology.
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