Neeraj Chopra x Audi India: A Partnership of Champions
In a landmark collaboration, Olympic gold and silver medalist Neeraj Chopra has partnered with Audi India, uniting two icons of precision, performance, and progressive ambition. The announcement, facilitated by JSW Sports, highlights a synergy between India’s most celebrated athlete and the German luxury automaker.
Why This Partnership Matters
Shared Values: Excellence, innovation, and boundary-breaking performance.
Global Appeal: Neeraj’s athletic dominance aligns with Audi’s engineering prowess.
Inspiration: A symbol of India’s rising stature in sports and premium automotive excellence.

Statements from Key Stakeholders
Balbir Singh Dhillon, Head of Audi India
“Neeraj Chopra embodies Audi’s spirit—relentless, iconic, and driven by excellence. His journey mirrors our commitment to pushing limits, making him the perfect ambassador for our brand.”
Neeraj Chopra
“Audi’s pursuit of perfection resonates with me as an athlete. I’m thrilled to represent a brand that inspires progress and innovation.”
Karan Yadav, CCO, JSW Sports
“This partnership bridges sports and premium automotive excellence, with limitless potential for both Neeraj and Audi.”
Neeraj Chopra’s Legendary Career
- Tokyo 2020: Gold medal (India’s first-ever Olympic athletics gold).
- Paris 2024: Silver medal.
- Other Wins: Asian Games, Commonwealth Games, and World Championships titles.
Audi India’s Legacy of Performance
- Engineering Marvels: From the Audi RS e-tron GT to the Q8 SUV.
- Innovation: Leader in electric mobility (e-tron series) and autonomous driving.
- Design Philosophy: Precision, speed, and avant-garde styling.
FAQs: Neeraj Chopra & Audi India Partnership
1. What is the nature of Neeraj Chopra’s partnership with Audi?
Neeraj is now a brand ambassador for Audi India, representing its values of performance and innovation.
2. Which Audi models align with Neeraj’s athletic prowess?
High-performance cars like the Audi RS6 Avant and e-tron GT mirror his speed and precision.
3. Will Neeraj feature in Audi’s advertising campaigns?
Yes, expect collaborative campaigns celebrating excellence in sports and automotive engineering.
4. How does this partnership benefit Audi India?
It strengthens Audi’s connect with India’s youth and sports enthusiasts, enhancing brand prestige.
5. What’s next for Neeraj Chopra?
Training for World Athletics Championships 2025, with Audi as a motivational partner.
A Winning Combination
This alliance isn’t just about branding—it’s a celebration of Indian excellence on the global stage. As Neeraj continues to inspire, Audi gains a true embodiment of its “Vorsprung durch Technik” (Progress through Technology) ethos.
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