ADVERTISEMENT
GaadiKey
  • Car News
    • Maruti Suzuki
    • Hyundai
    • Mahindra
    • Tata
    • Toyota
    • Ford
    • Nissan
    • Honda
    • Volkswagen
    • Renault
    • Kia
    • MG
    • Skoda
    • Fiat
    • Datsun
    • Mercedes-Benz
    • Volvo
    • BMW
    • Audi
    • Jaguar Land Rover
    • Lexus
    • Ferrari
    • Lamborghini
    • Maserati
    • Pininfarina
    • Tesla
  • Bike News
    • Hero
    • Bajaj
    • TVS
    • Honda
    • Yamaha
    • BMW
    • Suzuki
    • KTM
    • Royal Enfield
    • Mahindra
    • Harley Davidson
    • Ducati
    • DSK Benelli
    • Indian
    • Kawasaki
    • Piaggio
    • Triumph Motorcycles
    • UM Motorcycles
  • Reviews
    • Bike Reviews
    • Car Reviews
  • Photos
  • About
  • Advertise
  • Contact us
No Result
View All Result
GaadiKey
No Result
View All Result
ADVERTISEMENT
Home Bikes

Royal Enfield bats for “Helmets For India” to improve Road Safety

Royal Enfield to support and further strengthen "Helmets for India" initiative to increase safety awareness and helmet adoption among riding community

Chethan Thimmappa by Chethan Thimmappa
January 19, 2022
in Bikes, Royal Enfield
0
96
VIEWS
Share on WhatsappShare on FacebookShare on Twitter

Two-wheeler rider safety and the lack of adoption of helmets, have been among the most pressing subjects concerning road safety in India. Taking this into cognisance and to enhance awareness and increase adoption of helmets as essential companions for millions of riding enthusiasts in India, Royal Enfield has partnered with Helmets For India, a not-for-profit, creative initiative aimed at bringing about a positive change in the mass perception of wearing a helmet and improving road safety in India.  

ADVERTISEMENT

This collaboration will unlock the potential of a widespread and passionate Royal Enfield ecosystem –  unified community, expansive retail network etc – for Helmets For India and will allow the initiative a larger canvas to mobilise influential voices and inspire action towards the cause. The collaboration will also allow Royal Enfield to deepen its commitment towards its social mission of Responsible Travel, and in general encourage adoption of safe riding gear for riders, especially helmets. 

Conceived in 2018, Helmets For India is an initiative started by Niels-Peter Jensen, a German film-maker and former world champion mountain bike racer, who, during his first visit to India was profoundly affected by a road mishap involving a young two-wheeler rider. Feeling compelled to take charge and influence change, Niels initiated ‘Helmets For India’ with the motto of Safe ride for everyone,  everywhere! Helmets For India has since used self-expression and art as a means of inspiration to unite the global motorcycle community and raise awareness for the cause of educating millions on the need to wear a helmet. 

ADVERTISEMENT

Speaking about this collaboration, B. Govindarajan, Executive Director, Royal Enfield, said 

“Nurturing a culture of safe riding among enthusiasts has been a significant aspect of building the pure motorcycling experience for us at Royal Enfield. Awareness towards road safety, ensuring the adoption of the right kind of riding gear, and most importantly, helmet safety have been key pillars of this objective. Helmets For India is a unique initiative inspiring riders by positioning and showcasing helmets as an extension of their personality in addition to being a critical safety gear. This worked well with our own ethos of motorcycling being a means of self-expression and we are very happy to be partnering with Niels and Helmets For India.”

To kickstart this collaboration, Helmets For India and Royal Enfield have put together a unique global artists collective initiative wherein world-renowned artists will create unique and evocative expressions on helmets which will then be auctioned to raise funds for the cause of helmet safety. Over 25 global artists’, including Jet Bailey, Ron Miller, Sankskar Sawant and Francesco Colombo’s helmet graffiti designs will be unveiled across Royal Enfield’s social media channels as well as the Helmets For India website. The final artworks will join the 30 previously created for Helmets For India last year, to take part in a prestigious exhibition and auction in India later this year. Entire proceeds from the auction will be donated to an Indian NGO that rehabilitates children who have suffered serious head injuries in road traffic accidents. 

Niels-Peter Jensen, Founder, Helmets For India said, 

”Helmets For India is a passionate endeavour born out of a cause which has become very close to me over the last few years. Lack of awareness on road safety contributes to a significant loss of lives in India every year. At Helmets For India, we are working towards creating exciting and engaging avenues to educate the riding community about the importance of road safety and adoption of helmets. We are excited and delighted to partner with a global motorcycling brand like Royal Enfield to help us drive positive change and inspire the riding community to embrace helmets as vital partners in their journeys.”

In keeping with its position as the oldest motorcycle brand in continuous production, Royal Enfield has remained steadfast in its commitment to road safety awareness, and has undertaken a host of initiatives to ensure customer safety while riding, including giving helmets to customers along with the sale of every new motorcycle, free of cost.

ADVERTISEMENT

Since its inception, Helmets For India has undertaken numerous awareness drives and initiatives engaging riders in India while building cognizance for the cause amongst the global motorcycling community. This includes a global collaboration to create customised helmets with 20+ renowned artists such as Dean Stockton aka D*Face, Magnus Walker, Steve Caballero, Roadkill or Rasmus Tikkanen. The not-for-profit organization also undertook an awareness ride from Mumbai to Goa conducting awareness workshops and distributing over 300 helmets to riders along the way. The last two years saw a hiatus in progress due to the COVID-19 pandemic but with Royal Enfield now leading the way, the coming year will see a marked escalation in activities. 

A follow-up Helmets For India ride is also planned, with Niels and a new team of motorcycle enthusiasts departing the Royal Enfield Garage Cafe in Goa on a 1000km journey to Kanyakumari. Along the way there will be helmet art shows and plenty of opportunities to demonstrate the importance, and cool factor, of wearing one, whether that be on a 2-minute journey to the grocery or a week-long ride in the Himalayas.

Highlights

  • Started by Niels-Peter Jensen, Helmets For India is an Artists Collective initiative to change perspective towards helmet safety in India
  • Royal Enfield to support and further strengthen this initiative to increase safety awareness and helmet adoption among riding community

You can add more to this story by commenting below.

RECOMMENDED FOR YOU:

  1.   Royal Enfield sells 73,739 motorcycles in December 2021
  2.   Royal Enfield Interceptor 650 Review: Power at your Disposal
  3.   Royal Enfield recalls 26,300 Classic 350 Motorcycles due to brake issue
  4.   120 Royal Enfield Anniversary Edition 650 Twin Motorcycles sold out in 120 seconds
SendShareTweet
Chethan Thimmappa

Chethan Thimmappa

I cover latest automobile news in India with special focus on cars and bikes. Please send me an email to [email protected] for any enquiries.

Subscribe
Login
Notify of
guest

guest

0 Comments
Inline Feedbacks
View all comments

Subscribe to GaadiKey

Recent News

2023 Suzuki Access 125 All Colors - New 2023 Access Colors 125cc Suzuki Access Colors Standard, Special Edition and Ride Connect Edition All Colors 2023 model Access 125

2023 Suzuki Access 125 Colors: White, Blue, Silver

February 7, 2023
PM Modi Flags Off Alternative Fuels Rally with E20 KUSHAQ & TAIGUN

PM Modi Flags Off Alternative Fuels Rally with E20 KUSHAQ & TAIGUN

February 7, 2023
2023 Maruti Baleno, XL6, and Ertiga gets Upgraded Connectivity Features

2023 Maruti Baleno, XL6, and Ertiga gets Upgraded Connectivity Features

February 7, 2023
All New 2023 Renault Triber Colors - New Triber 2023 model color options

2023 Renault Triber Colors: White, Blue, Mustard, Brown

February 7, 2023
Lamborghini presents the Invencible and Autentica: a final and unique farewell

Lamborghini presents the Invencible and Autentica: a final and unique farewell

February 6, 2023
2023 Mahindra XUV700 Colors All Color options New XUV700 Colors and Photos

2023 Mahindra XUV700 Colors: Blue, Red, Black, White, Silver

February 6, 2023

Search this Website

No Result
View All Result

About

GaadiKey

GaadiKey blog is a one stop portal for all the latest in the automobile industry. We are a bunch of people who are passionate about bikes and cars. We share the experience, reviews and stuff connected to Gaadis.

Contact

  • Contact us

© 2022 GaadiKey - Prime GaadiKey.

No Result
View All Result
  • Car News
    • Maruti Suzuki
    • Hyundai
    • Mahindra
    • Tata
    • Toyota
    • Ford
    • Nissan
    • Honda
    • Volkswagen
    • Renault
    • Kia
    • MG
    • Skoda
    • Fiat
    • Datsun
    • Mercedes-Benz
    • Volvo
    • BMW
    • Audi
    • Jaguar Land Rover
    • Lexus
    • Ferrari
    • Lamborghini
    • Maserati
    • Pininfarina
    • Tesla
  • Bike News
    • Hero
    • Bajaj
    • TVS
    • Honda
    • Yamaha
    • BMW
    • Suzuki
    • KTM
    • Royal Enfield
    • Mahindra
    • Harley Davidson
    • Ducati
    • DSK Benelli
    • Indian
    • Kawasaki
    • Piaggio
    • Triumph Motorcycles
    • UM Motorcycles
  • Reviews
    • Bike Reviews
    • Car Reviews
  • Photos
  • About
  • Advertise
  • Contact us

© 2022 GaadiKey - Prime GaadiKey.

wpDiscuz