Royal Enfield posted sales of 62630 motorcycles in the month of February 2019, against the sales of 73077 over the same period last year.
Commenting on Royal Enfield’s performance, Siddhartha Lal, Managing Director and CEO Eicher Motors Ltd, said,
The latter half of 2018 was a challenging period for the two-wheeler industry in India. Factors like increased insurance requirements, rising raw material costs and the subsequent price increase due to regulatory safety requirements impacted the momentum of the industry. Royal Enfield’s market share recorded improvement on a sequential basis, while volumes in the quarter were impacted. We believe this is a temporary impact due to a price reset. We continue to remain optimistic about the trend of premiumization in the motorcycling industry, and are confident that this trend will continue in the future.
Upcoming Ride: Unroad Karnataka | 6 – 10th March, 2019
Royal Enfield Unroad largely explores the unexplored routes while covering stretches of flatlands, challenging terrain, water-crossing, technical ascents and descents, twisties and everything a terrain can offer. The next edition of Royal Enfield Unroad in Karnataka to bring the experience of riding off the beaten track from 06-10th March, 2019. The ride will introduce the adventure enthusiasts to something much more than touring across highways, nudging them to explore the lesser known and accessible parts of the countryside. Unroad largely explores the unexplored routes while covering stretches of flatlands, challenging terrain, water-crossing, technical ascents and descents, twisties and everything a terrain can offer. The riders will get an opportunity to traverse through the routes of Chikamangaluru, Kesevinahakloo, Kemmangundi and Mugthihalli.
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