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MG Motor unveils 500 sq ft Digital Showroom in Bangalore

According to MG, the 500 square feet facility which is situated at Residency road, Bengaluru is its first ever car-less digital showroom in India

Chethan Thimmappa by Chethan Thimmappa
January 12, 2020
in Cars, MG
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MG Motor unveils 500 sq ft Digital Showroom in Bangalore
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MG Motor India, the car manufacturer which entered India recently has opened a tiny 500 square feet showroom in Bangalore. According to MG, this little showroom which is situated on Residency road of Bengaluru is the first ever car-less digital showroom in India which is aimed at offering a unique visually immersive experience to customers.

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Mr Rajeev Chaba, President and MD, MG Motor India is reported to have said

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The first Digital studio is a pilot project and showcases our vision towards the future of automotive retail without a car on display. With the growing importance of omni-channel brand presence, we believe that such showrooms represent the next-generation network footprint in the automotive business.

The first MG Digital Studio offers simple, yet, impactful and interactive product demonstration of the HECTOR, using digital tools such as “Immersive Voice” and AI-based Human Recognition – features synonymous with the MG brand. Apart from the interactive visualiser, the Digital Studio also offers Augmented Reality and other digital engagement tools for customers.

MG Motor India has partnered with Mumbai based Eccentric Engine for ‘One-3D’, its automotive visualisation platform, for providing a rich and immersive experience to its customers.

Mr Varun Shah, Co-founder, Eccentric engine is reported to have said:

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We are thrilled that MG Motor is leveraging our One 3-D Platform for their first Digital Studio in Bengaluru. We believe that the future of automotive sales is ‘Omni-Channel’. We look forward to partnering with MG Motor to visualise their products through more futuristic touch points

Check out full photo gallery of MG Motor India’s Bengaluru Digital Studio below:

 

 

RECOMMENDED FOR YOU:

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  3.   MG Motor India sells 2,608 units of HECTOR in September 2019
  4.   MG Hector Review (Petrol hybrid and Diesel)
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Chethan Thimmappa

Chethan Thimmappa

I cover latest automobile news in India with special focus on cars and bikes. Please send me an email to reach@gaadikey.com for any enquiries.

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