MG Motor India, the car manufacturer which entered India recently has opened a tiny 500 square feet showroom in Bangalore. According to MG, this little showroom which is situated on Residency road of Bengaluru is the first ever car-less digital showroom in India which is aimed at offering a unique visually immersive experience to customers.
Mr Rajeev Chaba, President and MD, MG Motor India is reported to have said
The first Digital studio is a pilot project and showcases our vision towards the future of automotive retail without a car on display. With the growing importance of omni-channel brand presence, we believe that such showrooms represent the next-generation network footprint in the automotive business.
The first MG Digital Studio offers simple, yet, impactful and interactive product demonstration of the HECTOR, using digital tools such as “Immersive Voice” and AI-based Human Recognition – features synonymous with the MG brand. Apart from the interactive visualiser, the Digital Studio also offers Augmented Reality and other digital engagement tools for customers.
MG Motor India has partnered with Mumbai based Eccentric Engine for ‘One-3D’, its automotive visualisation platform, for providing a rich and immersive experience to its customers.
Mr Varun Shah, Co-founder, Eccentric engine is reported to have said:
We are thrilled that MG Motor is leveraging our One 3-D Platform for their first Digital Studio in Bengaluru. We believe that the future of automotive sales is ‘Omni-Channel’. We look forward to partnering with MG Motor to visualise their products through more futuristic touch points
Check out full photo gallery of MG Motor India’s Bengaluru Digital Studio below:
