Tata Motors launches New GenX Nano Campaign

Just yesterday we covered details on upcoming GenX nano AMT which is going to be launched in May. Tata Motors today launched an exclusive campaign for its existing Tata Nano Customers. The campaign/programme name is called “Power of 1+1“. The power of 1+1 programme gives Tata Nano customers the privilege to be among the first to own the new GenX Nano with Easy Shift AMT (Automated Manual Transmission) that will come with a host of exciting features for Gen-Next.

Through this programme the existing Tata Nano owners would be offered the best market price for their existing Tata Nanos, additionally they would receive a special bonus of 20,000 INR in addition to the price of their old car. Tata Nano customers could as well enroll into a referral programme that helps them win a cash prize of 5,000 Rs for every referral. Tata Motors has also partnered with preferred financial partners for attractive interest rates on car loans.

Mr. Mayank Pareek, President of Passenger Vehicles Business Unit of Tata Motors Ltd., said in a statement,

“As part of the Horizonext journey, we now bring the GenX Nano with latest technological advancements as we continue to reach out to our customers with feature-rich products that offer best-in-class technology and design engineering. The Nano, since its inception, has been a path-breaking, product offering class-leading value and selling more than 2.5 Lakh units since launch, to be among the top 5 models in the passenger vehicle market. A trait common to Nano customers has been their loyalty to the product and we have seen many repeat purchases and hence this special scheme! This product has been the most awaited car and we are pleased to reward the existing customers by offering them the first opportunity to own this smart city car.”

Tata Motors claims that it is customer centric and the brand is focused on bringing the Indian passenger car market the highest quality combination of technology, space, comfort and fuel efficiency. The launch of HorizoNext, a customer-focused strategy for its Passenger Vehicle segment, the company has worked towards providing the best customer experience — from best vehicle experience to superlative purchase experience and market service support.